Our Story

European Wax Center began as a family-owned business and is now the largest provider of waxing services in the United States. With more than 1,000 locations nationwide, we offer a full suite of waxing services for every body. Since 2004, we've provided our guests with a first-class, consistent waxing experience centering around:

  • Our innovative Comfort Wax®
  • The most professionally trained estheticians in the industry
  • A crisp, clean environment
  • Private waxing suites

We know that every body is different and we’re committed to
serving each of them with a consistent, quality waxing experience from the experts at European Wax Center. Because whoever you are, whatever you wax, you deserve to feel smooth.

What We Believe

At EWC, our core values inform everything we do — from how we treat our guests to the ways in which we guide our business. We’ve taken and are continuing to take bold steps to create an environment that’s strong, vibrant and inclusive for our guests and our associates.

Our Values are:

  • We do the right thing
  • We delight our guests
  • We care about each other
  • We have fun while being awesome

Living Our Values

Pathways to Success
The mission of Pathways to Success, our brand-wide philanthropic effort, is to help create smoother pathways by empowering and supporting our associates, guests and communities through two pillars:
(Re)Build and Unlock.


Under the (Re)Build pillar, we aim to rebuild confidence, lift those in need of a second chance at success and support individuals who have faced adversity. In 2023, we are bringing the (Re)Build pillar to life by joining hands with the National Domestic Violence Hotline to bring attention to this critical topic and offer support, resources and funding to help survivors thrive.


Partnership with the National Domestic Violence Hotline

1 in 4 women and 1 in 7 men in the United States have experienced some form of domestic violence. Together with feedback from associates with personal experience with domestic violence, EWC has partnered with the National Domestic Violence Hotline, which is dedicated to providing survivors 24/7 access to life-saving support through their live advocates.


Under the Unlock pillar, we seek to open opportunities and careers people love through expert guidance, mentorship and scholarship. One way we’re doing that is by investing in our associates’ development to help them achieve their goals and build a long-lasting career. In 2022, we launched the “Champions in Confidence” EWC associate scholarship in partnership with Beauty Changes Lives that awards two $10,000 scholarships to EWC associates to help them pursue a career in waxing.

Partnership with Beauty Changes Lives

EWC has a history of providing philanthropic support to impactful organizations who align with our values and focus on empowering people. One such organization we have long supported is Beauty Changes Lives, whose mission is to assist beauty professionals through their career journeys.

Our partnership with Beauty Changes Lives has helped deliver a range of scholarships to estheticians and cosmetology students to help further their careers and open pathways to advancement in the industry. These opportunities are available to our associates as well as the broader community.

Our Commitment to Diversity, Equity & Inclusion (DE&I)

European Wax Center and its DE&I Council are committed to fostering a diverse, equitable, and inclusive environment that values and embraces the different ethnicities, races, cultures, ages, abilities, gender identities, and systems of belief that comprise the European Wax Center workforce and guests. Grounded in our values, our goal is to ensure that we create awareness, community, and safe spaces for all.

To achieve this goal, we have implemented several initiatives that promote diversity, equity, and inclusion within our organization. These initiatives include:

  • Equitable employment practices
  • Education, training, resources for corporate associates
  • Mentorship opportunities
  • Allyship through our Allies Committee 

Learn more about our DE&I initiatives here.