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    Exclusive Self Care Product Collections

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    woman sitting in a chair on the beach

    Bikini and Brazilian Wax


    Everything you need to know before you go

    Types                Benefits                Preparation                Experience                Aftercare                FAQs

    girlfriends on a bench looking at a phone
    girlfriends on a bench looking at a phone

    01

    Understanding the Types

    If you've heard the terms bikini and Brazilian waxing thrown around interchangeably, then you may be confused. But don't worry—we're here to clear things up!  At European Wax Center, here's how we differentiate our top three service offering.

    Our Top 3 Waxing Services

    Bikini line

    is a basic tidying; we wax the sides (called your panty line) and across the top. If you're wearing a bikini, this will prevent any hairs from "peeking out".

    Price: up to $42

    FREE  for first-time guests

    Bikini full

    is the next step and allows you to take off as much or as little hair as you like from the front. If you want to leave a small "strip", triangle, square, or nothing at all, it's up to you.

    Price: up to $51

    50% OFF  for first-time guests

    Brazilian

    goes from the front, all the way to the back with an added butt strip. This is perfect for a completely nude look or you can leave a neat triangle, strip, or square on the front. Choose the style that best fits you.

    Price: up to $51

    50% OFF  for first-time guests

    Bikini line

    is a basic tidying; we wax the sides (called your panty line) and across the top. If you're wearing a bikini, this prevents any hairs from peeking out.

    Bikini full

    allows you to take off as much or as little hair as you like from the front. If you want to leave a small strip, triangle, square, or nothing at all, it's up to you!

    Brazilian

    goes from the front all the way to the back with an added butt strip. It's perfect for a completely nude look or you can leave a neat triangle, strip, or square on the front—totally your choice. 

    Price: up to $42

    FREE  for first-time guests

    Price: up to $51

    50% OFF  for first-time guests

    Price: up to $59

    50% OFF  for first-time guests

    girl in workout clothes stretching
    girl in workout clothes stretching


    02

    Benefits

    Getting your bikini area waxed by a licensed EWC Wax Specialist can truly be one of those "wow" moments. 


    In fact, most guests tell us they're more pleased with the results of a professional waxing than other temporary hair removal options like shaving, epilation, and hair removal creams.  Check out our top five benefits below:



    Skin health

    In addition to hair removal, waxing acts as a physical exfoliation that removes lifeless surface skin cells, meaning you're receiving hair removal and skincare all in one!

    Smoother skin

    After your wax, you'll probably find that your skin smoother than it's been in your whole life. That's because waxing removes hair from the root and exfoliates your skin.

    Longer-lasting results

    When hair is removed by the root, it takes much longer to grow back than with shaving.

    Thinner and finer hair

    When your hair does grow back after waxing, you'll notice it grows back finer and softer. Win-win!

    Minimal irritation

    Many people find hair removal methods like epilation and creams irritating to the skin. However, waxing rarely causes this problem if it's done by a licensed professional.

    girl sitting outside doing her eyebrows in a compact mirror
    girl sitting outside doing her eyebrows in a compact mirror



    03

    Preparation


    • The day of your appointment, your hair should be at least a ¼ inch long (the length of a rice grain). This allows the wax to grip around the hair.

    • First wax? We recommend not shaving for at least two weeks prior to your reservation.

    • After your first wax, we suggest you wax every three to four weeks.

    • Then go home and throw your razors away, because you’ll never want to shave again!

    Our four best tips for pre-wax prep

    • The day of your appointment, your hair should be at least a ¼ inch long(the length of a rice grain). This allows the wax to grip around thehair.

    • First wax? We recommend not shaving for atleast two weeks prior to your reservation.

    • After your first wax, we suggest you wax every three to four weeks.

    • Then go home and throw your razors away, because you’ll never want to shave again!

    • The day of your appointment, your hair should be at least a ¼ inch long (the length of a rice grain). This allows the wax to grip around the hair.

    • First wax? We recommend not shaving for at least two weeks prior to your reservation.

    • After your first wax, we suggest you wax every three to four weeks.

    • Then go home and throw your razors away, because you’ll never want to shave again!


    Our Top 6 Do's + Don’ts of Bikini Waxing

    Do's

    Don'ts

    Do:

    Don't:

    girl in a one-piece bathing suit standing on the beach
    girl in a one-piece bathing suit standing on the beach

    04

    Experience

    What to expect before and during our bikini waxing services, step by step



    Before

    Your arrival

    As an additional safety measure, we now have a Contactless Check-in option available at participating centers. You can check-in via text and then wait in the comfort of your car or safely outside the center until you receive a text notification that your reservation is about to begin. 


    You'll be welcomed by a guest services associate, who'll get you checked in. She'll also answer any questions you have about your waxing appointment, and tell you about any current promotions we have to help you save on your waxing. 


     Then your licensed Wax Specialist will come out to greet you and lead you into one of our private, sanitized waxing suites. And you're in great hands—all specialists are required to successfully complete our in-house training program to ensure that you'll receive the same level of excellence each time you visit. 

    Disrobing

    Your Wax Specialist will ask you to remove your garments from the waist down before hopping on the bed. This allows your specialist to work uninterrupted and also prevents wax from getting on your undergarments or clothing. And hey: don’t be shy – we think you look great!

    During

    Cleansing

    First, we'll cleanse the area to remove any makeup, oils or lotions that would prevent the wax from properly adhering to the hair. 

    Protection

    Next, we protect your skin with our soothing pre-wax oil.

    The Secret is in the Wax®

    Then we apply our signature Comfort Wax®, a hard wax applied at a warm bath water temperature. Hard wax (also referred to as a strip-less wax), gets its name from the way the wax cools and hardens after it's applied to your skin. The wax is then removed without the use of a cloth strip.

    Rejuvenation

    Finally, we rejuvenate the area by applying our after-waxing products, like our hair minimizing body lotions or our Smooth Me Ingrown Hair Serum


    Our after-wax collection is formulated with our exclusive Comfort Blend® and antioxidants to help prevent and clear ingrown hairs while also calming and nourishing your skin. These deluxe products are available online and at your local European Wax Center for purchase. 

    The question everyone asks:

    Just how painful is a bikini wax?

    Well, it sort of depends on your mindset, your general tolerance for discomfort, and whether or not you stay on schedule. 


    Everyone's different, but top magazines and beauty reviewers have said waxing for hair removal is virtually painless thanks to our exclusive Comfort Wax.™ And following your bikini wax, your Wax Specialist will provide you with some post-wax home care tips. 

    girlfriends walking together on a pier, holding ice cream
    girlfriends walking together on a pier, holding ice cream


    05

    Post-Wax Care 

    After your first Bikini or Brazilian wax


    Your first bikini wax will remove the majority of hair that's grown above the skin. Because they grow in different cycles, hairs that were growing below the skin’s surface during your first wax will be removed during your new few waxes. 


    After three to four waxes, all hairs should be growing in the same cycle, which means longer-lasting results for you! 


    Consistency pays off


    After your first bikini wax , every following wax gets easier and easier (as long as you don’t shave!) If you shave, the next bikini wax will probably feel just like the first. And shaving between waxes can cause itching, or worse… ingrown hairs. So put down that razor!


    Tanning after bikini waxing?

    Sure, sun-kissed skin looks amazing, but you should wait 24 to 48 hours after a wax before hopping out in the sun. 


    Freshly waxed skin is more prone to sun damage if exposed too soon. If you just must go in the sun, be sure to thoroughly apply sunscreen to the waxed area.

    How long should hair be for my next bikini wax?

    Our recco? When your hair's grown to be at least a ¼ inch long. 


    Usually your bikini wax will last from three to four weeks, though everyone's rate of re-growth is different. But with the right after wax care you can help keep your skin smoother, longer. Just ask your wax specialist to point you in the right direction. 

    Sex after bikini waxing?

    Our advice is to wait 24 to 48 hours so your skin has time to heal and hair follicles can close. Doing so will prevent any further skin irritation.

    5 Possible After-Effects of Bikini Waxing (and How the Pros Suggest Treating Them!)

    Redness

    Don't worry—it'll disappear over time. Generally it can last from a few minutes to a few days, depending on your skin sensitivity.

    Itching

    Listen: we know it's going to be tempting, but try really, really hard not to scratch those freshly waxed areas. Your skin will be new and sensitive, so you should be careful not to cause further irritation by scratching. 


    If it's still driving you crazy, try a dab of aloe vera gel or our Smooth Me Ingrown Hair Serum to help soothe your skin.



    Bumps

    Some bumps are a result of post wax irritation and will go away on their own within a few hours to a few days. To help calm your skin, you can use our Smooth Me Ingrown Hair Serum to help soothe and treat any ingrown hairs, bumps or breakouts.

    Ingrown hairs

    To prevent ingrown hairs (or further skin irritation), we recommend using both our Smooth Me Ingrown Hair Serum and Smooth Me Ingrown Hair Wipes


    The serum is infused with our exclusive Comfort Blend™ features antioxidants to help prevent and clear ingrown hairs as well as calm and nourish skin. 


    Our Smooth Me Ingrown Hair Wipes are formulated with alpha and beta hydroxy acids plus our Comfort Blend ™ to help clear and prevent bumps and ingrown hairs as well as help to slow the regrowth of hair between waxing appointments.

    Stubble

    If you've just gotten waxed and are already seeing a 5 o'clock shadow, don't panic! Everyone's hairs grow in different cycles so it's possible that hairs below the skin's surface are just now sprouting after your wax service. 

     

    Daily moisturizing between services is key, since dry or brittle hair can easily break during a bikini or Brazilian wax service. So just go with the flow and allow these hairs to grow so we can remove them at your next appointment. 

    European Wax Center has developed a collection of products to minimize and eliminate nearly every possible side effect that can come with waxing services. 


    Plus, all of our products are cruelty free, and formulated without parabens and mineral oil!

    girl and boy in workout clothes smiling
    girl and boy in workout clothes smiling

    06

    FAQs

    Our wax experts answer your most pressing questions

    Can I get a  bikini wax or Brazilian if I’m having my period?

    Absolutely! Just keep in mind that your pubic area is often more sensitive during this time, so you may experience more discomfort than usual. In order to successfully complete the service, you will need to wear a tampon.

    Can I get waxed if I have a sunburn?

    We have a policy against performing waxing services on sunburned skin or skin that's irritated or unhealthy. Believe us, you wouldn’t like it if we did! But once that gorgeous skin of yours has healed, you can call or click here to book a new waxing appointment.

    Can I get waxed if I’m taking medication?

    It's always best to refer to your doctor if you have any questions about bikini waxing services. 


    For prescribed creams like retin-a or differin, we advise that you stop use seven days prior to your reservation and do not resume use until seven days after your bikini wax. 


    We will not wax you if you're on accutane or have been in the past 6 months. It's very dangerous to wax while on accutane and a doctor's note will be needed to receive services. This is why it's so important to inform our guest service associates of what medications you may be taking so we can provide you with a safe, comfortable waxing experience.

    Is it safe to have a Brazilian wax while pregnant? 

    First, congratulations! Second, yes, you can still bikini or Brazilian wax. However, you may experience more skin sensitivity due to the hormonal changes your body's going through. Our wax specialists will make you as comfortable as possible during the service. For waxes the last two months of your pregnancy, we recommend checking with your doctor first.

    Is there an age limit for waxing appointments? 

    European Wax Center's policy is to require guests under 16 to have parental consent for bikini waxing services. Each location has their own young guest policy when it comes to providing bikini line waxing services on minors. You'll need to inquire with the center directly to see what their age limit is. (Oh, and just in case you were wondering…there’s no upper age limit, either. We welcome everyone!)

    How long is long enough for my hair to get a bikini wax? 

    You'll get the best wax if you let the hair grow to about ¼ inch so the wax can fully adhere. 

    Do I need to prepare for my bikini wax?

    No, our Wax Specialists will take care of everything and walk you through our 4 Steps To Smooth process. We just kindly ask that you arrive on time.

    What if I have piercings and tattoos? Will it hinder my experience in any way?

    Waxing areas with tattoos won't cause any damage to your art or your skin. In fact, waxing can help brighten your tattoo by removing the dead surface cells on top of it. 


     For piercings, we recommend removing your piercing. If you can't remove it, your wax specialist will have to go around it which could result in leaving a couple of hairs that are too close to touch.

    Do you offer waxing services for men?

    Absolutely! Although the range of waxing services for men is different, we do have a comprehensive list of waxes to choose from.  From body to brow to face, look no further than the wax experts at European Wax Center.

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