My name is Gina Petak, and I’ve been a licensed esthetician and skincare expert for over a decade.

I’ve been working for EWC for over 9 years, specializing in training and development. I feel lucky that I can turn a fabulous hobby and interest —like skincare and personal care—into a career. I’ve had the pleasure to launch and open many new centers during my time at EWC, and I’ve met some incredible associates and teams.

I have a passion for helping to provide all the resources and tools to our amazing Wax Specialists so they can always be developing and honing their craft as the best Wax Specialists in the world. I also love helping our Guest Service Associates deliver exceptional experiences to every guest who walks through the doors of an EWC center.

Since April 2018, Deidra has been an EWC Trainer/Wax Specialist in the Pennsylvania market. Prior to joining EWC, Deidra was the Owner/Operator of The Skin Bar (Esthetics Studio) and has five years of experience as an Esthetician and Eyelash Extension Artist and authored a book titled 30 Days to Better Retail Sales. 

Deidra is a Licensed and Certified Esthetician from the Baltimore School of Massage and Esthetics. She earned a Master of Business Administration degree from Walden University and a Bachelor of Arts degree from Temple University. I’ve been working for EWC for over 9 years, specializing in training and development. I feel lucky that I can turn a fabulous hobby and interest —like skincare and personal care—into a career. I’ve had the pleasure to launch and open many new centers during my time at EWC, and I’ve met some incredible associates and teams.

I have a passion for helping to provide all the resources and tools to our amazing Wax Specialists so they can always be developing and honing their craft as the best Wax Specialists in the world. I also love helping our Guest Service Associates deliver exceptional experiences to every guest who walks through the doors of an EWC center.

I’m Karly Thain, the Director of Product Strategy and Innovation at European Wax Center. I’ve been working at EWC for about four years, and in the beauty industry for seven. Prior to joining EWC, I was at Bath & Body Works where I focused on the development of performance and fragrant body care collections. At EWC, I oversee development initiatives related to our product portfolio and manage all stages of the product development cycle from product conception to launching in-center.