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    girl sitting outside doing her eyebrows in a compact mirror
    girl sitting outside doing her eyebrows in a compact mirror

    Brow Waxing

    Your brows walk into a room before you do. With a little time and the right shape, they’ll speak for themselves.

    We’ve all had that moment, nose inches from the mirror, going overboard . . . only to realize how much brow is gone. Giving your brows the time and attention to take shape is no solo journey, and definitely no time for excess tweezing. Our eyebrow Waxing Specialists are here to help. Whatever your eyebrow wax goal, here are some things they remind you to consider.

    girlfriends on a bench looking at a phone
    girlfriends on a bench looking at a phone


    What to Expect

    What to expect during a first-time eyebrow waxing

    When getting your eyebrows waxed for the first time at European Wax Center, it is helpful to know what to expect. Our eyebrow Waxing Specialists will walk you through each step during your reservation. You can also get a sneak peek below.

    A slight ouch

    A little discomfort is completely normal during your first-time eyebrow waxing, but don’t worry; it will hurt less and less each time you visit.

    Take a little off the top

    Don't worry if a pair of trimmers come out. Your eyebrow Wax Specialist might use small scissors to snip your longer hairs.

    A tweeze here, a tweeze there

    After waxing, your eyebrow Wax Specialist may tweeze your brows to perfection by removing any pesky strays.

    A smidgen of red

    The skin around your brows may become red after eyebrow waxing. To play it safe, get an eyebrow wax three days before any event.

    girl smiling pushing her hair back
    girl smiling pushing her hair back


    Shapes & Techniques

    It’s important to have an expert help determine what shape is best for your face. Your individual face and defined brow shape will determine which brow shape our Wax Specialist will recommend. Our expert Waxing Specialists will be able to work with you to make sure that you love the end result. Below are some tips based on common face shapes, but remember, everyone is unique.

    square shaped eyebrows


    Because square faces have well-defined, sharp angles naturally, a round or soft angled brow will create a balanced look.

    round shaped eyebrows


    With a round face, sharp angled brows with a high arch look best and help to create defined lines that flatter.

    long or oval eyebrow waxing shape

    Long or Oval:

    Long or oval faces benefit from having soft arches or a flat brow, having an arch that is too high can elongate the face.

    heart-shaped eyebrows


    Heart-shaped faces look best with a natural, soft-angled arch that draws just the right attention to the upper half of the face.

    girl and boy in workout clothes running outside
    girl and boy in workout clothes running outside


    Eyebrow Waxing Vs. The Rest

    How does eyebrow waxing compare to other methods?

    As with everything, you have options when it comes to grooming your brows. So how does eyebrow waxing stack up against the rest?

    Eyebrow waxing services vs. Threading

    Eyebrow threading involves using cotton thread to remove short rows of hair from your brow. While eyebrow threading is a relatively new technique in America for eyebrow hair removal, there are some drawbacks to it. 

    Waxing is a faster and less painful solution than threading. Since threading removes each hair slowly and individually, it can be a more painful and uncomfortable experience than waxing. With eyebrow waxing hair removal, you can achieve a sharper, cleaner brow shape that lasts longer. Threading can also be difficult on sensitive skin, especially if you are an acne sufferer. With our exclusive comfort wax and trained Wax 

    Specialists, our wax can be used on even the most sensitive skin types. It can be difficult to find a trusted and skilled threading practitioner, but with our trained Wax Specialists, you are in expert hands every time.

    Eyebrow waxing vs. Microblading

    Microblading is not a hair removal technique but rather is a semi-permanent makeup application. When microblading has been done, the hair that remains will still need to be groomed to keep brows looking perfect. Microblading is a painful and expensive procedure that can give a harsher appearance than traditional makeup and can lead to an unnatural looking, semi-permanent result.

    Eyebrow waxing for hair removal vs. Tweezing

    Just as with threading, tweezing is a slower and more painful experience than waxing. Results do not last as long and it is easy to go overboard and over-tweeze your brows causing permanent damage. However, tweezers are a great way to take care of any pesky, stray hairs that are left over from your wax and can be used in between reservations to keep your perfect eyebrows.

    Eyebrow waxing vs. DIY 

    Working on your brows at home can lead to removing too much hair, over tweezing, and unnatural shapes. It’s best to leave your brows to the professionals as they will be able to determine what shape is best for your face and ensure that just the right amount of hair will be removed. At EWC we offer professional brow shaping. We are the Experts in Eyebrows™. We give a thorough eyebrow waxing consultation to each guest to determine what shape is best for them.

    woman sitting in a chair on the beach looking out to the water
    woman sitting in a chair on the beach looking out to the water


    Eyebrow Waxing Aftercare

    When you leave one of our centers, your brows will look flawless and we want to help you to keep your Browfection going in between reservations with our proprietary products & tools.

    How long does eyebrow waxing last?

    To keep your brows looking perfect, we recommend waxing every 2-3 weeks. Eyebrow hair tends to grow in more quickly and brows can become unruly if not maintained with a more frequent waxing regimen. This makes our Unlimited Wax Pass a popular option.

    Which products should I use to make my brows look gorgeous every day?

    Our Wax Specialists can help you to choose which products will help keep your brows looking gorgeous in between eyebrow waxing appointments and will help you identify the colors best suited for your skin tone.

    Our STRUT BOLDLY BROW COLLECTION includes six products to get you through to your next wax and keep your brows looking full and flawless. All products in the STRUT BOLDLY BROW COLLECTION are:

    microscope to showcase purple clinically tested icon

    Clinically tested 

    purple icon with water in hand to show dermatologist tested products

    Dermatologist tested

    paraben & mineral oil free icon

    Paraben &

    Mineral oil free

    purple rabbit icon to represent cruelty-free products

    Cruelty Free

    AFTER Eyebrow Waxing Services

    Follow these five steps for #browfection 

    Use our Strut Boldly™ Brow Collection to pull off an impeccable look.

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    Start with the tail

    Use short, light strokes to fill in the tail by starting at the arch and extending to the end. Finish the end into a graceful point.

    purple circle with white 2 icon

    Build the base

    highlighting the base of the eyebrow

    Create a baseline across the bottom of the body of the brow.

    purple circle with white 3 icon

    Frame and fill the body

    front part of eyebrow shape outline

    Make a parallel line to the baseline and fill the area in between while avoiding the start.

    purple circle with white 4 icon

    Fill in the start

    full brow shape with closed eye

    Fill in the inside edge of the brow using a light touch to avoid a “drawn on” result.

    purple circle with white 5 icon

    Blend, blend, and blend again

    spoolie brush being used to blend eyebrow after waxing

    Use the spoolie brush to blend it all together until you accomplish #browfection.

    girl and boy in workout clothes smiling
    girl and boy in workout clothes smiling


    Men's Brow Waxing

    Listen up, guys! Eyebrow waxing is not just for the ladies -- men’s eyebrow waxing services are becoming increasingly popular these days. So when looking for a place that specializes in men’s eyebrow waxing, look to the Experts in Eyebrow™ at European Wax Center.

    To tame unruly brows, we recommend visiting one of our Waxing Specialists when stray hairs extend beyond the browline and when there is a unibrow situation that needs to be manscaped.

    Just as for the ladies, it’s easy to go overboard when grooming your brows on your own. While you could get a men's eyebrow grooming kit and try to do it yourself, you run the risk of getting an unnatural or uneven result.

    Our eyebrow experts have been trained on the proper eyebrow shapes for guys so you can relax knowing you'll get results that you'll be satisfied with. Have a lot of hair or really thick eyebrows? Then waxing is a great option for you. Depending on the type of hair you have, a visit to the waxing salon near you can leave your eyebrows looking great for weeks.

    Don’t get stuck with bad eyebrows, leave your manscaping to the professionals. Book your men’s eyebrow wax today.

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