PLANO, Texas, April 4, 2024 /PRNewswire/ -- European Wax Center (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to be recognized by Entrepreneur for a consecutive year as one of the Fastest-Growing Franchises. European Wax Center ranked at #19, up from last year's ranking at #30. Entrepreneur's Fastest Growing Franchises is one of Entrepreneur's most popular rankings with franchise buyers eagerly anticipating the unveiling of the best brands in franchising. European Wax Center will be highlighted in the March/April issue of Entrepreneur magazine and on Entrepreneur.com.

 European Wax Center (PRNewsfoto/European Wax Center)  

European Wax Center experienced another strong year of growth in 2023. The brand grew to a total of 1,044 centers representing a 10.6% increase from 2022. All of the new centers were opened by existing operators, demonstrating continued demand from franchisees. The network generated $955 million in sales, up 6.3% from the prior year, underscoring continuous guest brand loyalty and commitment to their waxing routines.

"It's an honor to be recognized as one of the fastest growing franchises by Entrepreneur," said David Willis, Chief Executive Officer of European Wax Center. "2024 is the 20th anniversary of the European Wax Center brand, and we are confident in our model and expect to deliver another year of top and bottom-line growth thanks to our franchisees and their amazing associates, committed core guests and strong development pipeline. We look forward to expanding our leadership position in out-of-home waxing and providing a best-in-class experience."

The Fastest-Growing Franchises ranking system is based on information submitted to Entrepreneur for its annual Franchise 500® and is part of the brand's continuing effort to best understand and evaluate the ever-changing franchise marketplace. The ranking appears in the March/April 2024 issue of Entrepreneur. Franchise companies are ranked based on their net U.S. and Canada franchise unit growth from July 2022 to July 2023 as verified by Entrepreneur magazine, with ties broken based on percentage growth.

To view European Wax Center in the 2024 Fastest-Growing Franchises list, pick up the March/April issue of Entrepreneur magazine, available on newsstands now, or visit https://www.entrepreneur.com/franchises/fastestgrowing. To find a European Wax Center near you, go to waxcenter.com.

About European Wax Center, Inc.

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which now includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

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SOURCE European Wax Center

Carolanne Coviello, Creative Media Marketing, carolanne@cmmpr.com, 212.979.8884 ext 209

May 15, 2024

PLANO, Texas, May 15, 2024 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to announce its 2024 Cosmopolitan Holy Grail Beauty Award win. Cosmopolitan editors and experts have recognized the EWC TREAT® Brightening Ingrown Hair Wipes as the winner of the "Best Treatment for Ingrowns" category which will be featured in Cosmopolitan's May print issue, on stands May 6, 2024, as well as online on Cosmopolitan.com.

 European Wax Center (PRNewsfoto/European Wax Center)  

EWC TREAT® Brightening Ingrown Hair Wipes combine two best-selling EWC products – Brightening Ingrown Hair Serum and Ingrown Hair Wipes – to help prevent ingrown hairs and correct dark spots. Vitamin C, azelaic acid, kojic acid, and lactic acid work to even skin tone and improve the appearance of dark spots, while glycolic and salicylic acid treat and help prevent ingrown hairs, bumps, and breakouts. The dermatologist-tested Brightening Ingrown Hair Wipes are effective in both pre and post hair removal to provide a bump-free solution. A fan favorite from the EWC TREAT® collection, the EWC TREAT® Brightening Ingrown Hair Wipes can be used daily on all areas of the body.

"At our core, European Wax Center is committed to providing guests with services and products that create and sustain a best-in-class waxing regime. We are honored to receive the coveted Cosmopolitan Holy Grail Beauty Award for our EWC TREAT® Brightening Ingrown Hair Wipes," said Andrea Wasserman, Chief Commercial Officer of European Wax Center. "Our product and innovation team are at the forefront of consumer trends, and we pride ourselves in offering products which are loved by customers and recognized by media. This accolade is in good company with many others that acknowledge the EWC TREAT® collection as best-in-class."  

The Cosmopolitan Holy Grail Beauty Awards recognize top-of-the-line beauty products assessed by its team of expert editors. This year, the list features 217 beauty products, tools and treatments as a result of months of researching, testing, swatching, and sampling across makeup, skincare and haircare categories.

European Wax Center's EWC TREAT® Brightening Ingrown Hair Wipes retail for $34.50 and are available for purchase at all European Wax Center locations as well as through waxcenter.com.  

About European Wax Center

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which now includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

About Cosmopolitan Holy Grail Beauty Awards

Beauty-obsessed Cosmopolitan staffers tested top-of-the-line beauty products over eight weeks and evaluated them on efficacy, ease of use, value, and innovation. After consulting beauty, fashion, health, sex, and trends experts for insights, second opinions, and analysis, the Cosmopolitan team came up with an award list. From skincare to professional treatments, the list is a compilation of the team's 217 beauty holy grails.

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SOURCE European Wax Center

Carolanne Coviello, Creative Media Marketing, carolanne@cmmpr.com, 212.979.8884 ext 209

PLANO, Texas, April 22, 2024 /PRNewswire/ -- European Wax Center (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to be Certified™ by Great Place To Work® for the second year in a row. The prestigious award is based on the sentiment of current associates and their experience working at European Wax Center.

 European Wax Center (PRNewsfoto/European Wax Center)  

Great Place to Work is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. This year, 92% of European Wax Center corporate associates said it's a great place to work – 35% points higher than the average U.S. company. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight our Guests, and We Have Fun While Being Awesome – European Wax Center continues to provide a 360-degree guest and associate experience.

"One of the key reasons why European Wax Center continues to lead in the franchisor and out-of-home waxing category year after year is because of our highly talented and motivated associates," said David Willis, Chief Executive Officer of European Wax Center. "As we celebrate the company's 20th anniversary this year, we're proud to look back on the culture we've built that prioritizes and celebrates our associates. We are honored that those efforts have been recognized by Great Place To Work® for the second year in a row."

European Wax Center's total rewards package allows associates to maximize their potential every day. The company also prioritizes mentorship in the workplace and encourages all associates to have open conversations about career aspirations and goals.

In addition to core offerings, like healthcare benefits, paid parental leave and paid holidays, European Wax Center cultivates an environment where everyone is welcomed, valued, and included through complementary programming such as:

The Diversity, Equity, and Inclusion (DE&I) Council: Committed to fostering a diverse, equitable, and inclusive environment that values and embraces the different ethnicities, races, cultures, ages, abilities, gender identities, and systems of belief that comprise the European Wax Center workforce. Grounded in the company's values, the council's goal helps ensure EWC creates awareness, community, and safe spaces for all associates. The council is led by the Director of Diversity, Equity and Inclusion (DEI), whose role is to bring DEI efforts to life and weave DEI strategies into the overarching business strategy.

The Fun Committee: A group of cross-functional associates that plans different events and activities throughout the year via weekly corporate forums, virtual happy hours, and quarterly Town Halls to give associates an opportunity to connect beyond their day-to-day tasks.

To support a healthy work/life balance, European Wax Center promotes a remote-first workplace and offers Flexible Fridays, a Wellness/Mental Health and Volunteer Paid Day Off and a monthly remote stipend. Individual Development Plans (IDPs) are in place to further motivate associates, in addition to a monetary learning and development stipend. To learn more about European Wax Center's careers & workplace, please visit: https://waxcenter.com.

About European Wax Center, Inc.

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which now includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

About Great Place to Work Certification™

Great Place To Work® Certification™ is the most definitive "employer-of-choice" recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.

About Great Place To Work®

As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.

Learn more at greatplacetowork.com and follow Great Place To Work on LinkedIn, Twitter, Facebook and Instagram.

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SOURCE European Wax Center

Carolanne Coviello, Creative Media Marketing, carolanne@cmmpr.com, 212.979.8884 ext 209

Following strong Q1 net new center growth of 11.9% across 45 states, European Wax Center will celebrate the opening of its 1,000th center on July 18th, 2023 in Louisville, Kentucky  

PLANO, Texas, July 13, 2023 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to celebrate the milestone opening of its 1,000th center in Louisville, Kentucky - Fern Creek on July 18, 2023. Located at 7714 Bardstown Road, Suite 105, in Louisville, KY 40291, this location marks the 5th center for European Wax Center franchisee Mark Mick. European Wax Center's executive leadership team, led by CEO David Berg, will host the official ribbon cutting. Members of the local community will also be joining in the celebration, with 13 local business vendors confirmed to be on-site, in addition to special celebrity guest, actress, American country music singer, New York Times Best Selling author, and host of hit podcast "Whine Down with Jana Kramer," Jana Kramer, who will help mark this momentous occasion.

 European Wax Center, Inc. (PRNewsfoto/European Wax Center)  

"Opening our 1000th center is an incredible milestone for European Wax Center, and is a direct reflection of our best-in-class franchise business model and our goal of delivering an unparalleled experience for both guests and associates," said David Berg, CEO of European Wax Center. "We are deeply grateful to our dedicated team, passionate franchise partners, and loyal guests who have propelled us toward this achievement. Since 2004, we've built a leading personal care brand that revolutionized out-of-home hair removal, and we look forward to continuing to expand our footprint as we work towards our goal of delivering at least 3,000 European Wax Centers over the long-term."

"As a long-time resident of Louisville and a European Wax Center franchisee since 2014, opening the 1,000th center is a very special and emotional occasion for me," said Mark Mick, European Wax Center franchisee. "While many businesses were forced to close doors during the COVID-19 pandemic, I was able to expand with four new centers throughout the Louisville, Kentucky and Jeffersonville, Indiana areas. My history with the company is proof that this concept can thrive in big cities and smaller markets alike because waxing at European Wax Center truly is for every body."

To support this milestone opening, Mr. Mick is proud to make a donation to Family Scholar House, a Louisville, Kentucky-based nonprofit organization whose mission is to end the cycle of poverty and transform the community by empowering families and youth to succeed in education and achieve life-long self-sufficiency. Director of Community Engagement Deja Jackson will accept the donation at the ribbon cutting ceremony. In addition, local businesses, including Amore Skincare, Clean Eatz, Focus Rehab, Island Tan, Medspa 810, Neora, Sugar Fiends Cookie Company, Taylor Lee Comfort, The Zen Zone, Touchstone Jewelry, Travel by Tara, Weight Within, 502 and 812 Hemp will be partnering with European Wax Center to offer discounted and customized services between 2:30 and 4:30 pm CT.

European Wax Center is grateful to the associates and guests who have supported the company since its beginning. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight our Guests, and We Have Fun While Being Awesome – European Wax Center will continue to deliver an unparalleled 360-degree guest and associate experience while dominating the out-of-home waxing industry with even more locations nationwide in the months and years to come.

About European Wax Center, Inc.

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 22 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. In 2022 its network of 944 centers in 45 states generated sales of nearly $900 million. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

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SOURCE European Wax Center

Contact Information: Carolanne Coviello, Creative Media Marketing, ewc@cmmpr.com, 212.979.8884