Press + Awards

VOGUE —11 Ingrown Hair Treatments for Smooth, Bump-Free Skin: EWC TREAT® Ingrown Hair
Serum, August 2024

well+good —TMI, but Uh, How Do I Give My Own Butt a Brazilian Bikini Wax?, July 2024

GLAMOUR—9 Best Bikini Line Exfoliators to Prevent Ingrown Hair and Razor Bumps: EWC TREAT® Face & Body Exfoliating Gel, July 2024

ELLE—16 Best Ingrown Hair Serums You Need This Summer: EWC TREAT® Ingrown Hair Serum, June 2024

Bustle —Queen Harrison Claye Has Thoughts About The Revealing Team USA Track Uniforms, June 2024

Spring 2024

Cosmopolitan—18 Best Ingrown Hair Serums to Majorly Soothe Your Inflamed Skin: EWC TREAT® Ingrown Hair Serum, May 2024

POPSUGAR—47 May Beauty Launches Our Editors Can't Get Enough Of: EWC TREAT® Anti-Chafe Gel, May 2024

BYRDIE—How Often Should You Wax Your Face, Body, and Bikini Areas? Experts Weigh In, April 2024

Winter 2024

BuzzFeed—Don't Just Walk In A Room, Make The Whole Place Shimmer With These 31 Beauty Products: EWC SLOW® Shimmer Body Oil, January 2024

Spring 2022

Glamour—The Best Home Waxing Kits for Seriously Smooth Skin, May 2022

NewBeauty—13 Body-Smoothing Products for Softer, Brighter Skin, May 2022

Marie Claire—Experts Explain How to Make Your Bikini Wax Less Painful, May 2022

InStyle—At-Home Waxing Doesn't Need to Be a Nightmare, Even if You Have Thick Hair, May 2022

NewBeauty—Suffer From Ingrown Hairs? This Serum Will Make Them Disappear, May 2022

NewBeauty—Breaking Down the 7 Top Hair-Removal Options, April 2022

Pop Sugar—All of Your Bikini and Brazilian Wax Questions, Answered, April 2022

MindBodyGreen—Waxing vs. Shaving: Everything To Know About The Benefits, Tips, Cautions & More, March 2022

Elle—A Rookie's Complete Guide To Getting A Brazilian Wax, March 2022

Cosmopolitan—How Long Does Waxing Last, According to Experts, March 2022

Well+Good—There’s a Clear Winner in Hard Wax vs. Soft Wax for Hair Removal, According to Licensed Estheticians, March 2022

Winter 2021-2022

Byrdie—What to Expect During Your First Bikini Wax, January 2022

Esquire—One Guy’s (Attainable) Style Transformation, December 202

Esquire—Read This Before Your First Professional Wax, December 202

Shape—Can You Get a Brazilian Wax On Your Period?, November 202

Pure Wow—Gift Yourself This Quick & Convenient ‘Wax Pass’ for the Holidays, Because You Deserve Some Self-Care, November 202

Pure Wow—5 Things to Try to Confidently Face the Holidays, November 2021

Fall 2021

US Magazine — Shop the Best Makeup, Haircare, Skincare and Other Beauty Must-Haves for 2021, November 202

Real Simple—Ask a Beauty Editor: The Best Products for Ingrown Hair, October 2021

ELLE—19 Reasons Why Eyebrow Gel Is The Answer To All Your Brow Woes, October 202

US Magazine—The Best Beauty Products to Launch in 2021...so far, October 202

BRIDES—Everything You Need to Know About Pubic Hair Removal, October 202

The Cut — How to Get Rid of Ingrown Hairs, October 202

The Knot—The Body Products That Won Our 2021 Beauty Awards, September 202

The LA Girl—Celebrity Worthy Beauty Products You Can Incorporate into your Daily Routine, September 2021

Summer 2021

Harper's Bazaar—Katharine McPhee Breaks Down Her Confidence-Boosting Rituals, May 202

Bustle—Andi Dorfman Makes The Case For Being “High Maintenance” & Taking Care Of Yourself, May 2021

Cosmopolitan—4 Rituals That Make Katharine McPhee Feel Wildly Confident, May 202

Parents—6 Products for Hair Removal—and The Best Products For It, June 2021

Spa & Beauty Today—Glow like a goddess this summer with the best bronzers, self-tanners and shimmers, June 202

Hello Giggles—7 Things to Avoid After Getting a Brazilian Wax, From Sex to Working Out, July 202

Uptown Magazine—Editor’s Pick: EWC’s Pre-Wax & After-Care Products Treat Skin, Slow Hair Growth, July 202

The Beauty Girl—Beauty Solutions for a Stress Free Summer on NBC 6 In The Mix, July 2021

Pure Wow—How Much Should I Let My Hair Grow Between Appointments? (And Other Brazilian Wax Etiquette Questions You Might Have), July 2021

Hello Giggles—7 Things to Avoid After Getting a Brazilian Wax, From Sex to Working Out, July 202

Nylon—Why Doing My Brows Is Now An Essential Part Of My Self-Care Routine, August 2021

Allure—Everything to Know Before Booking a Brazilian Wax Appointment, August 202

Molly Sims—9 Sunscreens That Won’t Dry Out Your Skin (Or Leave It Feeling Greasy), August 202

Hello Giggles—The Benefits of Waxing Should Make it Your Go-To Hair Removal Method, August 202

Hollywood Life—What Is a Brazilian Wax: What to Know Before Getting Your First Treatment, August 202

A Edit—Waxing vs. Sugaring: What’s The Difference Between The Hair Removal Treatments? August 2021

Rouge 18—Your Guide to Achieving the Fluffy Brow Look, August 2021

Spring 2021

Byrdie—Expert-Approved Post-Bikini Wax Tips You Need to Know, March 2021

NewBeauty—Country Star Lauren Alaina Uses These 3 Products for Perfect Brows, March 2021

Total Beauty—6 Natural Deodorants That Will Keep You Smelling Fresh Even While You Work Out, March 2021

Live The Glamour—Lauren Alaina Shares Her Care Routine for European Wax Center Big Reveal, March 2021

InStyle Beauty Editors’ Pick Logo is a registered trademark of TI Gotham Inc. and is used under license