Press + Awards

2022 glamour award winners seal
Pink seal of the New Beauty The Beauty Authority 2022 Award Winner

Awards

2025

NewBeauty Beauty Awards 2025: EWC TREAT® Brightening Ingrown Hair Wipes

2024

Esquire Grooming Awards 2024: EWC TREAT® Brightening Ingrown Hair Wipes

Entrepreneur 2024 Top Brands for Multi-Unit Owners Ranking

Entrepreneur 2024 Best of the Best Ranking

Entrepreneur 2024 Franchise 500 Ranking

Entrepreneur 2024 Fastest-Growing Franchises Ranking

Men's Health Grooming Awards 2024: EWC TREAT® Brightening Ingrown Hair Wipes

Cosmopolitan’s Holy Grail Beauty Awards 2024: EWC TREAT® Brightening Ingrown Hair Wipes

NewBeauty Beauty Awards 2024: EWC TREAT® Ingrown Hair Mist

2023

2023 Great Place to Work Certification

Entrepreneur 2023 Fastest-Growing Franchises Ranking

NewBeauty Beauty Awards 2023: EWC TREAT® Ingrown Hair Serum

Men's Health Grooming Awards 2023: EWC Brazilian P

Bustle Beauty Awards 2023: EWC TREAT® Face & Body Detoxifying Mask

ELLE Editor's Choice Best Ingrown Hair Serum: EWC TREAT® Ingrown Hair Serum

2022

Glamour Beauty Awards 2022: EWC SLOW™ Aloe Deodorant

Cosmopolitan Holy Grail Beauty Awards 2022: EWC SLOW™ Coconut Body Oil

NewBeauty Awards 2022: EWC TREAT™ Ingrown Hair Serum

2021

SheFinds 2021 Beauty Awards: Ingrown Hair Wipes

InStyle 2021 Beauty Editor's Picks: Ingrown Hair Serum

The Knot Beauty Awards: Ingrown Hair Serum

Her Campus 2021 College Beauty Awards: Ingrown Hair Serum

Elle Future of Beauty 2021: Post-wax Calming Masks

Press

Summer 2025

E! Online —Shop the Under-$100 Hair Tool Charly Barby and Kelly Villares Use to Get Dallas Cowboys Cheerleader Hair, August 2025.

Trend Hunter —EWC TREAT All Over Deodorant Supports the Skin's Natural Balance, August 2025.

Marie Claire —My Skin Is Softer Than Silk Sheets—It's All Because of My Expert Hair Removal Routine, August 2025.

Buzzfeed —Confidently Step Into The Last Days Of Summer With European Wax Center, August 2025.

Cosmopolitan —Why Waxing Should Be Part of Your Year-Round Beauty Calendar, August 2025.

Elle —Why Waxing Deserves a Spot in Your Year-Round Beauty Calendar, August 2025.

NewBeauty —What Is Horseshoe Waxing and Is It Safe? July 2025.

Ebony —Waxing Aftercare Tips for Melanated Skin: Essential Guide to Prevent Irritation and Hyperpigmentation, July 2025.

Harper's Bazaar —The 10 Best Body Serums to Treat Wrinkles, Discoloration, and More, July 2025.

Instyle —Jason Kelce Details His First Time Getting a Bikini Wax—and Why Wife Kylie Wanted Him to Take It a Step Further, July 2025.

People —Jason Kelce Details Getting His First Bikini Wax, Says Wife Kylie Wanted Him to Get a Brazilian, July 2025.

TheSkimm —What Our Editors Were Obsessed With in July, July 2025.

Glamour —What Is a Brazilian Wax? Hair Removal Experts Explain, June 2025.

Today —How Do You Get Rid of Ingrown Hairs? Dermatologists Explain, June 2025.

InStyle —It Costs Over $1900 to Get Ready Like a Dallas Cowboys Cheerleader, June 2025.

New York Post —The best weekly deals you won’t want to miss, June 2025.

USA Today —How European Wax Center's Comfort Wax® Changes Everything, June 2025.

USA Today —First wax free? Get smooth for summer at European Wax Center,
June 2025.

Spring 2025

Oprah Daily —Your Guide to Picking The Best Hair Removal Method for You, May
2025.

Huffpost —7 Things Waxers Wish You Would Stop Doing Before Your Appointment, May 2025.

Buzzfeed —Waxing Professionals Are Sharing The Horrifying Pre-Appointment Habits That Make Them Want To Quit Their Jobs, May 2025.

Today —(Video) Shop TODAY Curated Box: Check out These Items for Summer: European Wax Center Get Smooth Skin Clearing Body polish, May 2025.

Huffpost —A New Photo of Travis Kelce Has People Freaking Out For The Most
Unexpected Reason, May 2025.

The Everygirl —Everything You Need to Know Before Your Next Waxing Appointment, According to an Expert, May 2025.

E News —Reduce Body Hair, Fix Split Ends, and Smell Amazing With This Month’s Best New Beauty Launches, April 2025.

PIX11 —Spring Wellness with Lifestyle Expert & Author Valerie Greenberg: European Wax Center SLOW® Face & Body Bi-Phase Moisturizer, April 2025.

Trendhunter —This EWC SLOW Dual-Phase Formula Soothes & Hydrates for Up to 24 Hours, April 2025.

Collider —Ciara Miller Wasn't A Great Villain But She Is A Great Business Woman, April 2025.

Glamour —10 Best Bikini Line Exfoliators to Prevent Ingrown Hair and Razor Bumps: Best Multiuse: European Wax Center Treat Face + Body Exfoliating Gel, April 2025.

Marie Claire —ICYMI, Everyone Has Nose Hairs—Here's What The Pros Say to Do About Them, April 2025.

Beauty Awards —Best Ingrown Hair Treatment: European Wax Center EWC Brightening Ingrown Hair Wipes, March 2025

International Business Times —Spring Break Survival Guide: Bikini Waxing Musts & Mistakes, March 2025

USA TODAY —Which brands do Americans trust the most? Kleenex, Ghirardelli, Vaseline among favorites, March 2025

Daily Mail —Ciara Miller reveals what REALLY brought the girls of Summer House together after years of past drama, March 2025

Winter 2025

US Magazine —A Dallas Cowboys Cheerleader on Her Game-Day Glam: From Skincare to Makeup and More (Exclusive), February 2025

The Daily Front Row —Ciara Miller Is Ready For “Summer House”—And Summertime!, February 2025

The Knockturnal —European Wax Center Brings Beauty to Galentine’s with Ciara Miller, January 2025

Summer 2024

Harper’s BAZAAR —The 11 Best Ingrown Hair Serums to Tackle Irritation, Bumps, and Redness: EWC TREAT® Ingrown Hair Serum, August 2024 

VOGUE —11 Ingrown Hair Treatments for Smooth, Bump-Free Skin: EWC TREAT® Ingrown Hair Serum, August 2024

well+good —TMI, but Uh, How Do I Give My Own Butt a Brazilian Bikini Wax?, July 2024

GLAMOUR—9 Best Bikini Line Exfoliators to Prevent Ingrown Hair and Razor Bumps: EWC TREAT® Face & Body Exfoliating Gel, July 2024

ELLE—16 Best Ingrown Hair Serums You Need This Summer: EWC TREAT® Ingrown Hair Serum, June 2024

Bustle —Queen Harrison Claye Has Thoughts About The Revealing Team USA Track Uniforms, June 2024

Spring 2024

Cosmopolitan—18 Best Ingrown Hair Serums to Majorly Soothe Your Inflamed Skin: EWC TREAT® Ingrown Hair Serum, May 2024

POPSUGAR—47 May Beauty Launches Our Editors Can't Get Enough Of: EWC TREAT® Anti-Chafe Gel, May 2024

BYRDIE—How Often Should You Wax Your Face, Body, and Bikini Areas? Experts Weigh In, April 2024

Winter 2024

BuzzFeed—Don't Just Walk In A Room, Make The Whole Place Shimmer With These 31 Beauty Products: EWC SLOW® Shimmer Body Oil, January 2024

Spring 2022

Glamour—The Best Home Waxing Kits for Seriously Smooth Skin, May 2022 

NewBeauty—13 Body-Smoothing Products for Softer, Brighter Skin, May 2022

Marie Claire—Experts Explain How to Make Your Bikini Wax Less Painful, May 2022

InStyle—At-Home Waxing Doesn't Need to Be a Nightmare, Even if You Have Thick Hair, May 2022

NewBeauty—Suffer From Ingrown Hairs? This Serum Will Make Them Disappear, May 2022

NewBeauty—Breaking Down the 7 Top Hair-Removal Options, April 2022

Pop Sugar—All of Your Bikini and Brazilian Wax Questions, Answered, April 2022

MindBodyGreen—Waxing vs. Shaving: Everything To Know About The Benefits, Tips, Cautions & More, March 2022

Elle—A Rookie's Complete Guide To Getting A Brazilian Wax, March 2022

Cosmopolitan—How Long Does Waxing Last, According to Experts, March 2022

Well+Good—There’s a Clear Winner in Hard Wax vs. Soft Wax for Hair Removal, According to Licensed Estheticians, March 2022

Winter 2021-2022

Byrdie—What to Expect During Your First Bikini Wax, January 2022

Esquire—One Guy’s (Attainable) Style Transformation, December 202

Esquire—Read This Before Your First Professional Wax, December 202

Shape—Can You Get a Brazilian Wax On Your Period?, November 202

Pure Wow—Gift Yourself This Quick & Convenient ‘Wax Pass’ for the Holidays, Because You Deserve Some Self-Care, November 202

Pure Wow—5 Things to Try to Confidently Face the Holidays, November 2021

Fall 2021

US Magazine — Shop the Best Makeup, Haircare, Skincare and Other Beauty Must-Haves for 2021, November 202

Real Simple—Ask a Beauty Editor: The Best Products for Ingrown Hair, October 2021

ELLE—19 Reasons Why Eyebrow Gel Is The Answer To All Your Brow Woes, October 202

US Magazine—The Best Beauty Products to Launch in 2021...so far, October 202

BRIDES—Everything You Need to Know About Pubic Hair Removal, October 202

The Cut — How to Get Rid of Ingrown Hairs, October 202

The Knot—The Body Products That Won Our 2021 Beauty Awards, September 202

The LA Girl—Celebrity Worthy Beauty Products You Can Incorporate into your Daily Routine, September 2021

Summer 2021

Harper's Bazaar—Katharine McPhee Breaks Down Her Confidence-Boosting Rituals, May 202

Bustle—Andi Dorfman Makes The Case For Being “High Maintenance” & Taking Care Of Yourself, May 2021

Cosmopolitan—4 Rituals That Make Katharine McPhee Feel Wildly Confident, May 202

Parents—6 Products for Hair Removal—and The Best Products For It, June 2021

Spa & Beauty Today—Glow like a goddess this summer with the best bronzers, self-tanners and shimmers, June 202

Hello Giggles—7 Things to Avoid After Getting a Brazilian Wax, From Sex to Working Out, July 202

Uptown Magazine—Editor’s Pick: EWC’s Pre-Wax & After-Care Products Treat Skin, Slow Hair Growth, July 202

The Beauty Girl—Beauty Solutions for a Stress Free Summer on NBC 6 In The Mix, July 2021

Pure Wow—How Much Should I Let My Hair Grow Between Appointments? (And Other Brazilian Wax Etiquette Questions You Might Have), July 2021

Hello Giggles—7 Things to Avoid After Getting a Brazilian Wax, From Sex to Working Out, July 202

Nylon—Why Doing My Brows Is Now An Essential Part Of My Self-Care Routine, August 2021

Allure—Everything to Know Before Booking a Brazilian Wax Appointment, August 202

Molly Sims—9 Sunscreens That Won’t Dry Out Your Skin (Or Leave It Feeling Greasy), August 202

Hello Giggles—The Benefits of Waxing Should Make it Your Go-To Hair Removal Method, August 202

Hollywood Life—What Is a Brazilian Wax: What to Know Before Getting Your First Treatment, August 202

A Edit—Waxing vs. Sugaring: What’s The Difference Between The Hair Removal Treatments? August 2021

Rouge 18—Your Guide to Achieving the Fluffy Brow Look, August 2021

Spring 2021

Byrdie—Expert-Approved Post-Bikini Wax Tips You Need to Know, March 2021

NewBeauty—Country Star Lauren Alaina Uses These 3 Products for Perfect Brows, March 2021

Total Beauty—6 Natural Deodorants That Will Keep You Smelling Fresh Even While You Work Out, March 2021

Live The Glamour—Lauren Alaina Shares Her Care Routine for European Wax Center Big Reveal, March 2021

InStyle Beauty Editors’ Pick Logo is a registered trademark of TI Gotham Inc. and is used under license