Closeup of Joanna Czech in front of European Wax Center's product wall

MEETJoanna Czech

EWC's new Chief Smooth Officer.

Renowned esthetician Joanna Czech is partnering with the Experts in Smooth.

For over four decades, Joanna has built a reputation on helping people better understand and care for their skin. Her clients include celebrated people in fashion, film, and music, but her philosophy is refreshingly grounded: beautiful skin isn’t about quick fixes. It comes from a long-term approach—one rooted in consistency, expertise, and care.

That’s a philosophy we recognize. It’s the one we’ve been practicing for over 20 years.

Joanna Czech at European Wax Center

“Partnering with European Wax Center was a no-brainer for me. We have a very similar philosophy regarding our approach—it’s all about the skin.”

Same Standard, Shared Obsession

“I have spent my entire career helping people understand and care for their skin, and I've always believed that expertise and consistency are what deliver the best results. European Wax Center is rooted in that same respect for expertise. Waxing is ultimately skin care.”

So what happens when one skin-obsessed expert joins forces with another?


As our first-ever Chief Smooth Officer, Joanna is joining us on every part of the waxing journey and helping shine a spotlight on what we’ve known all along: great waxing is great skin care. And when it’s done right, the difference goes beyond smooth.

Waxing is our obsession. Smooth, Done Right™ is our promise.

We don’t believe better skin comes from doing more. It comes from doing the right things, the right way. That’s why, for us, waxing has never been just hair removal. It’s skin care—and your skin deserves an expert, not a shortcut.

We’ve waxed more bodies and trained more specialists than anyone else. Every EWC Wax Specialist is state-licensed, then goes further with 35 hours of specialized training in skin analysis, sanitation, and our proprietary waxing techniques. With a track record like that, we didn’t just raise the standard for waxing. We invented it. And we deliver it consistently across 1,000+ locations nationwide.

Ready to experience the EWC difference?

BOOK YOUR WAX