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European Wax Center pink tube of Groom Brow Building Serum on white background
Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center
Ingredients and how to use European Wax Center Brow Building Serum with images of hydrolyzed rice protein, panthenol, and curcuma longa (turmeric) extract on white and light gray background
Clinical results of European Wax Center Brow Building Serum with pink product in front of white and light purple background
Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center
Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center
Brow Building Serum - Nourish Strengthen Restore - Groom Kit - European Wax Center Eyebrow Set

EWC GROOM®

Brow Building Serum

108 total reviews

Regular price

$20.80

Regular price
$26.00
Sale price

$20.80

Size: 6.19 mL / 0.20 fl oz

Orders over $40 ship FREE!

European Wax Center pink tube of Groom Brow Building Serum on white background Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center Ingredients and how to use European Wax Center Brow Building Serum with images of hydrolyzed rice protein, panthenol, and curcuma longa (turmeric) extract on white and light gray background Clinical results of European Wax Center Brow Building Serum with pink product in front of white and light purple background Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center Brow Building Serum - Nourish Strengthen Restore - Groom Kit - European Wax Center Eyebrow Set

Product Details

Nourishes. Strengthens. Restores. Rebuild the look of sparse, thinning or overplucked brows with our high-performance eyebrow growth serum. Rich in hair-strengthening rice protein and provitamin B5, it helps support optimal growth to build thicker, fuller, bolder-looking brows in just 4 weeks. Suitable for all skin types.

icon Cruelty Free
icon pH Balanced
icon Ophthalmologist Tested
icon Contacts Lens Safe
icon Can be used on eyelashes

Ingredients

How To Use

How to use:

Apply daily to clean eyebrows.

When to use: Morning and evening.

  • 84%

    Agreed that the appearance of brows has improved ​
  • 84%

    Agreed that brows look fuller ​
  • 84%

    Agreed that brows look healthier ​
  • 77%

    Agreed that they would recommend this product to a friend
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  • From years of tweezing, finally I have hope for fuller and thicker looking brows. Thank you Brow Building Serum for giving life to my sparse brows.

    FATIMAH, EUROPEAN WAX CENTER FIELD TRAINER & CERTIFIED ESTHETICIAN

    Shop by Skin Concern

  • Treat Ingrowns

  • Slow Hair Growth

  • Groom Brows

  • Exfoliate Skin

Meet the new dream team! Our fan favorite Ingrown Hair Serum has added two new benefits to its legendary formula.

Shop Treat

Want that silky smooth post-wax feeling to keep on keepin’ on? Our Slow products help visibly reduce hair regrowth.

Shop Slow

Groom has everything you need to achieve brow perfection, including pencils, powders, gel, and a volumizing serum.

Shop Groom

Get an instant radiance with our exfoliating products. Our non-abrasive formulas even skin tone, unclog pores, remove dead skin cells, and help you get the most out of your skin care routine.

Shop Exfoliation

Easy as EWC

  • STEP 1: ENJOY YOUR WAX

    STEP 1: ENJOY YOUR WAX

    Choose your service and let our Wax Specialists do the rest. Their extensive training and commitment to our hygiene standards means you’ll experience a comfortable wax that leaves you feeling confident.

  • STEP 2: YOUR BETWEEN ROUTINE

    STEP 2: YOUR BETWEEN ROUTINE

    After the service, your Wax Specialist can show you what products to use in between waxes to help enhance and extend your amazing results while also caring for your skin.

  • STEP 3: BOOK YOUR SERVICE

    STEP 3: BOOK YOUR SERVICE

    Whether you booked a reservation at the end of your last visit, or decide to book online, we’ve made it easy to fit waxing into your schedule and request your favorite Specialist each time.

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Guest Reviews

Based on 108 reviews Write a review