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European Wax Center pink tube of Groom Brow Building Serum on white background
Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center
Ingredients and how to use European Wax Center Brow Building Serum with images of hydrolyzed rice protein, panthenol, and curcuma longa (turmeric) extract on white and light gray background
Clinical results of European Wax Center Brow Building Serum with pink product in front of white and light purple background
Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center
Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center
Brow Building Serum - Nourish Strengthen Restore - Groom Kit - European Wax Center Eyebrow Set

EWC GROOM®

Brow Building Serum

4.7
Rated 4.7 out of 5 stars
111 Reviews
Regular price

$26.00

Regular price
$26.00
Sale price

$26.00

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Size: 6.19 mL / 0.20 fl oz

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European Wax Center pink tube of Groom Brow Building Serum on white background Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center Ingredients and how to use European Wax Center Brow Building Serum with images of hydrolyzed rice protein, panthenol, and curcuma longa (turmeric) extract on white and light gray background Clinical results of European Wax Center Brow Building Serum with pink product in front of white and light purple background Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center Brow Building Serum - Nourish Strengthen Restore - Groom - European Wax Center Brow Building Serum - Nourish Strengthen Restore - Groom Kit - European Wax Center Eyebrow Set

Product Details

Nourishes. Strengthens. Restores. Rebuild the look of sparse, thinning or over plucked brows with our high-performance growth stimulating brow serum. Rich in hair-strengthening rice protein and provitamin B5, it helps support optimal growth to build thicker, fuller, bolder-looking brows in just 4 weeks. Suitable for all skin types.

icon Cruelty Free
icon pH Balanced
icon Ophthalmologist Tested
icon Contacts Lens Safe
icon Can be used on eyelashes

Ingredients

How To Use

How to use:

Apply daily to clean eyebrows.

When to use: Morning and evening.

  • 84%

    Agreed that the appearance of brows has improved ​
  • 84%

    Agreed that brows look fuller ​
  • 84%

    Agreed that brows look healthier ​
  • 77%

    Agreed that they would recommend this product to a friend
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  • From years of tweezing, finally I have hope for fuller and thicker looking brows. Thank you Brow Building Serum for giving life to my sparse brows.

    FATIMAH, EUROPEAN WAX CENTER FIELD TRAINER & CERTIFIED ESTHETICIAN

    Shop by Skin Concern

  • Treat Ingrowns

  • Slow Hair Growth

  • Groom Brows

  • Exfoliate Skin

Meet the new dream team! Our fan favorite Ingrown Hair Serum has added two new benefits to its legendary formula.

SHOP TREAT

Want that silky smooth post-wax feeling to keep on keepin’ on? Our Slow products help visibly reduce hair regrowth.

SHOP SLOW

Groom has everything you need to achieve brow perfection, including pencils, powders, gel, and a volumizing serum.

SHOP GROOM

Get an instant radiance with our exfoliating products. Our non-abrasive formulas even skin tone, unclog pores, remove dead skin cells, and help you get the most out of your skin care routine.

SHOP EXFOLIATE

Easy as EWC

  • Step 1: Enjoy Your Wax

    Choose your service and let our Wax Specialists do the rest. Their extensive training and commitment to our hygiene standards means you’ll experience a comfortable wax that leaves you feeling confident.

  • Step 2: Your Between Routine

    After the service, your Wax Specialist can show you what products to use in between waxes to help enhance and extend your amazing results while also caring for your skin.

  • Step 3:Book Your Service

    Whether you booked a reservation at the end of your last visit, or decide to book online, we’ve made it easy to fit waxing into your schedule and request your favorite Specialist each time.

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4.7
Rated 4.7 out of 5 stars
Based on 111 reviews
Total 5 star reviews: 77 Total 4 star reviews: 34 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
111 reviews
  • Kristen
    8 months ago
    Rated 5 out of 5 stars
    Works so well!

    I absolutely love this serum! I just repurchased a send tube after almost two months of twice a day use. I use this on my brows and lashes and I have noticed a big difference. My brows are growing in in places they have been sparse for years especially on the tails which were super thin from a waxer who went too wax happy. My eye lashes have definitely grown as well and appear thicker as well and I have always had super thin lashes. Make sure you are consistent in using this. I use it in the morning as one of my first steps in my skincare routine and then at night after a shower. I highly recommend and I love how affordable this serum is in comparison to other serums on the market.

  • Tricia
    11 months ago
    Rated 5 out of 5 stars
    Truly works wonders

    Growing up in the 90's the pencil thin eyebrows were all the rage, I was definitely caught up in that trend. Now that thicker, fuller brows are what's in, my eyebrows needed some serious maintenance. I went a full year without waxing, tweezing, anything; and they grew in, but they were sparse and definitely not full whatsoever. I started using this serum less than a month ago and I have THICK fully shaped brows that are amazing and actually make me look like my eyebrows are existent! I definitely think this product is working because I'm not doing anything else except using this. I wish I could upload a photo of my before & after. It's actually really impressive!!! 100% worth the purchase.

  • Johnnie
    1 year ago
    Rated 5 out of 5 stars
    AMAZING

    I started using the brow serum three weeks ago and the results have been outstanding! I was a victim of the over tweezed eyebrow and really wanted full eyebrows but they continued to grow in patchy. I read the reviews on this product and figured it was worth giving it a shot. To my surprise, 3 weeks later my brows are fuller than they’ve been in years! I’ve only been using once a day though it’s recommended to use in the morning and evening. I also noticed the tube said you can use on your eyelashes and so every day when I apply the serum to my brows I do a quick swipe over my lash line and my lashes are not only full, they are extremely long. I’d recommend this product to anyone!

  • Juleinny
    1 year ago
    Rated 5 out of 5 stars
    Works phenomenally well

    I was stunned at how well this product performed. I had a significant gap in the hair on my brow. Since I’m dark haired, the gap really stood out. After 10 (?) days of using this product, NO. MORE. GAP. Delighted simply delighted

  • soph
    2 years ago
    Rated 5 out of 5 stars
    been using for 4 weeks, so far fantastic

    ive tried other lash growing serums and Ive always had to stop bc my skin is sensitive and my waterline stays irritated even past the "adjustment period"

    not once has EWC's lash serum irritated my lash line or my eyebrows. so far im in love and ive noticed some smaller hairs growing in my eyebrows and my lashes are longer!

    highly recommend for people with sensitive skin

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