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BENEFITS OF WAXING

Yes—Gorgeous Underarms are Totally Possible

The Wonders of Underarm Waxing

The Wonders of Underarm Waxing


If you've never waxed your underarms, we're here to tell you: you've got to try it. Our Wax Experts can help you get skin so flawless we're betting you'll want to go sleeveless year-round just to show off.

Plus, we've got a collection of ridiculously amazing waxing aftercare products designed to give you the underarm skin of your dreams (and yes, that's totally a thing). 

The smooth results of waxing last a whole lot longer

No more of this three-times-a-week stuff. Or even once-a-week stuff. You're going to notice your underarms stay smoother, longer—especially after your third wax. Our Wax Experts tell us that's the sweet spot, because by the third wax, all of your hairs will be growing at the same rate—so there won't be random strays. 


And because waxing removes hair at the root, the hair that does grow back is softer and finer with each regular waxing session. 

 purple calendar icon with overlapping purple analog clock icon

No more of this three-times-a-week stuff. Or even once-a-week stuff. You're going to notice your underarms stay smoother, longer—especially after your third wax. Our Wax Experts tell us that's the sweet spot, because by the third wax, all of your hairs will be growing at the same rate, so there won't be random strays. 


And because waxing removes hair at the root, the hair that does grow back is softer and finer with each regular waxing session. 

Your dull razor is partly to blame for your underarm discoloration...

Your dull razor is partly to blame for your underarm skin discoloration...

Just like your ex, the worst thing a razor can be is dull. So unless it's right-out-of-the-box sharp, you could be creating micro-tears every time you drag that razor across your skin. A dull razor can cause ingrown hairs or painful little bumps that sting like fire when you slather on deodorant.


Repeated, rough hair removal with dull razors can injure the hair follicles, and as a response to stress, those follicles then swell up in an attempt to protect the hair. (See, your body loves you.) 

Of course, this can happen on any part of your skin, but is most common on parts you shave the most—notably, the underarms and bikini. When the skin experiences a trauma, it goes into healing overdrive, and it's this healing process that triggers the creation of excess melanocytes, which will leave a darker and discolored patch around the area affected. 

purple icon of person's left arm with arm pit showing and purple razor indicating shaving

Just like your ex, the worst thing a razor can be is dull. So unless it's right-out-of-the-box sharp, you could be creating micro-tears every time you drag that razor across your skin. 


Repeated, rough hair removal with dull razors can injure the hair follicles, and as a response to stress, those follicles then swell up in an attempt to protect the hair. (See, your body loves you.) 

Of course, this can happen on any part of your skin, but is most common on parts you shave the most—notably, the underarms and bikini. When the skin experiences a trauma, it goes into healing overdrive, and it's this healing process that triggers the creation of excess melanocytes, which will leave a darker and discolored patch around the area affected. 

...and your antiperspirant is probably the other culprit

It's all about the ingredients. 


Deodorants often contain alcohol, parabens and other chemicals that can further irritate just-shaved skin, adding to the inflammation. And any kind of skin trauma (and subsequent inflammation) can then cause thickening and darkening of the skin as it heals. 


Additionally, if you're using an antiperspirant, there's the aluminum factor to contend with. Aluminum can clog and irritate the sweat ducts in your underarms, resulting in dryness, itchiness, rash and hyperpigmentation. 


Your best bet? Ditch the aluminum. Our aluminum-free SLOW Aloe Deodorant has a soothing, aloe-rich formula that delivers long-lasting odor protection while also helping visibly slow hair regrowth between waxes. (How's that for multi-tasking?)

$16.50

It's all about the ingredients. 


Deodorants often contain alcohol, parabens and other chemicals that can further irritate just-shaved skin, adding to the inflammation. And any kind of skin trauma (and subsequent inflammation) can then cause thickening and darkening of the skin as it heals. 


Additionally, if you're using an antiperspirant, there's the aluminum factor to contend with. Aluminum can clog and irritate the sweat ducts in your underarms, resulting in dryness, itchiness, rash and hyperpigmentation. 


Your best bet? Ditch the aluminum. Our aluminum-free SLOW Aloe Deodorant has a soothing, aloe-rich formula that delivers long-lasting odor protection while also helping visibly slow hair regrowth between waxes. (How's that for multi-tasking?)

$16.50
European Wax Center cream Aloe Deodorant product on gray background
$16.50

It's all about the ingredients. 


Deodorants often contain alcohol, parabens and other chemicals that can further irritate just-shaved skin, adding to the inflammation. And any kind of skin trauma (and subsequent inflammation) can then cause thickening and darkening of the skin as it heals. 


Additionally, if you're using an antiperspirant, there's the aluminum factor to contend with. Aluminum can clog and irritate the sweat ducts in your underarms, resulting in dryness, itchiness, rash and hyperpigmentation. 


Your best bet? Ditch the aluminum. Our aluminum-free SLOW Aloe Deodorant has a soothing, aloe-rich formula that delivers long-lasting odor protection while also helping visibly slow hair regrowth between waxes. (How's that for multi-tasking?)

It's all about the ingredients. 


Deodorants often contain alcohol, parabens and other chemicals that can further irritate just-shaved skin, adding to the inflammation. And any kind of skin trauma (and subsequent inflammation) can then cause thickening and darkening of the skin as it heals. 


Additionally, if you're using an antiperspirant, there's the aluminum factor to contend with. Aluminum can clog and irritate the sweat ducts in your underarms, resulting in dryness, itchiness, rash and hyperpigmentation. 


Your best bet? Ditch the aluminum. Our aluminum-free SLOW Aloe Deodorant has a soothing, aloe-rich formula that delivers long-lasting odor protection while also helping visibly slow hair regrowth between waxes. (How's that for multi-tasking?)

A detox routine can be a much-needed reset for your skin

A detox routine can be a much-needed reset for 

your skin

If you make the switch to an aluminum free deodorant, there's definitely an adjustment period from 2-4 weeks where your skin slowly expels that build-up of aluminum. During this time, you might notice that your perspiration has more odor than usual. 


One of the best ingredients for detoxing skin is charcoal. So during your underarm detox, a great thing to use is our Face & Body Detoxifying MaskIt's an activated charcoal-based clarifying treatment that’s gynecologist and dermatologist tested, and formulated specifically for use on the bikini area, face, or wherever your skin needs extra TLC.


Guests have remarked how amazed they are at the smooth consistency of the mask ("Most charcoal masks I use are so gritty!") and how soft and calm skin feels after just one use. And it's not just for underarms—you can slather on this mask anywhere you feel like your skin needs a little pick-me-up. 

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European Wax Center purple Treat Face and Body Detoxifying Mask on transparent background
$22.50
Try an underarm wax—and if it's your first visit, it's FREE!
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Reveal your most radiant skin at European Wax Center, where our waxing services and experts will have you feeling like your most confident self.


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