Body waxing isn’t just for legs, arms, or brows. More and more people are adding butt waxing to their routine for the same reason they wax anywhere else: smoother skin, easier maintenance, and a boost in confidence. If you’ve ever been curious but weren’t sure what to expect, here’s what you need to know before booking.
What Is Butt Waxing?
Butt waxing is exactly what it sounds like—removing unwanted hair from the buttocks area using professional waxing techniques. At European Wax Center, that means using our exclusive Comfort Wax®, a stripless wax made with skin-conditioning beeswax, to remove hair from the root while keeping the skin as comfortable as possible.
When it comes to butt waxing at European Wax Center, you have a few options. First is the full butt wax, which includes both the cheeks and a butt strip (between the cheeks). If you prefer, you can also choose one or the other. A butt strip is also included with any Brazilian wax, or it can be added to our other bikini services. Whichever you choose, you have the option of making your wax totally customized to your personal needs and preferences.
Why People Choose Butt Waxing
The reasons vary from person to person, but here are the most common:
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Smoother feel: Waxing removes hair from the root, leaving skin softer and smoother than shaving.
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Longer-lasting results: Since hair is pulled from the follicle, it takes longer to grow back, typically three to four weeks.
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Fewer ingrown hairs: Professional techniques and consistent exfoliation help minimize bumps and ingrowns in the area.
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Confidence boost: Many guests say they feel more comfortable and confident, whether at the beach, in the gym, or in everyday life.
What to Expect During Your Reservation
Butt waxing is quick, often taking less than 15 minutes, and is done in a private treatment room by a trained Wax Specialist. We start by cleansing the area to remove oils or lotions, then apply a pre-wax oil to create a barrier between the wax and your skin. The Comfort Wax® is applied in the natural direction of hair growth, then removed in the opposite direction to lift hair cleanly from the root.
Our technique is designed to help reduce hair breakage, which is one of the main causes of ingrown hairs. Once the waxing is done, we’ll apply a soothing product to calm the skin.
How to Prepare for Butt Waxing
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For regular hair, let it grow out to about the length of a grain of rice. We can wax peach fuzz, too, in which case you won’t need to worry about reaching a certain length.
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Gently exfoliate the area one to two days before your appointment.
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Skip heavy lotions on the day of your wax so the wax can grip the hair effectively.
Aftercare for the Best Results
Keeping the skin calm and clear after your wax is key:
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Wear loose-fitting clothing for the first 24 hours to avoid friction.
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Avoid hot baths, intense workouts, and direct sun exposure for a day or two so skin can recover.
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Exfoliate two to three times a week to help prevent ingrown hairs.
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Apply a lightweight, hydrating lotion daily to keep skin soft and smooth.
Does Butt Waxing Hurt?
It can be a little uncomfortable, especially if it’s your first time, but this isn’t considered a very sensitive area compared to some other parts of the body. Many first-time guests are intimidated by the idea of a butt strip (between the cheeks), but it’s fast, virtually painless, and most guests who try it once continue to do it. On top of it all, our waxing experts are pros at making your service a breeze. They’re here to ease any discomfort or awkwardness you may feel.
How Butt Waxing Fits Into Your Routine
Many guests add butt waxing to their regular Brazilian or bikini wax so all the areas are taken care of at once. Others make it part of a seasonal routine, booking before vacations or events. For the longest-lasting smoothness, we recommend staying on a schedule of every three to four weeks. By doing this, hair will grow back more evenly and become easier to remove each time. Staying on a regular schedule will also eliminate the need for at-home hair removal, making maintenance a breeze.
Confidence You Can Feel
Butt waxing may be a small service, but it can make a big difference in how you feel. Whether it’s for smoother skin, easier upkeep, or just knowing you’re fully groomed, it’s a simple step that can add comfort and confidence to your day.
At European Wax Center, our Wax Specialists are here to make the experience as quick, comfortable, and judgment-free as possible. Book your butt wax and leave with skin that feels smooth, fresh, and ready for whatever’s next.
