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Get Radiant, Bump-Free Skin With Our Brightening Ingrown Hair Serum

Our Wax Experts tell us about the magic of using our Brightening Ingrown Hair Serum formulated with Vitamin C, and how it can bring a new radiance and evenness to your skintone. 

How does Vitamin C work to reverse skin discoloration?

Vitamin C can block melanin formation by regulating an enzyme called tyrosinase. Our Brightening Ingrown Hair Serum features both Vitamin C and Azelaic Acid, both of which combat the process of hyperpigmentation. And all of our Ingrown Hair Serums contain tea tree oil, which helps reduce inflammation and calm red, irritated skin. 

Another great thing about Vitamin C is that while it's been shown to slowly and steadily reduce the appearance of abnormal discoloration and hyperpigmentation, it doesn't affect your natural skin tone or normal melanin deposits, so you stay your same, gorgeous self! 

Brightening Ingrown Hair Serum Clinical Results*

Purple Icon of leg with dark spots with a black slash through it for European Wax Center Brightening Ingrown Hair Serum reducing the appearance of dark spots

agree the product helped reduce the appearance of dark spots

Circle icon with stripes half purple and half black to represent how European Wax Center Brightening Ingrown Hair Serum helps even skin tone

agree the product helped even skin tone

Black icon of ingrown hair penetrating the skin with purple circle with slash through it to represent how European Wax Center Brightening Ingrown Hair Serum helps reduce skin discoloration caused by ingrown hairs

agree the product helped reduce skin discoloration caused by ingrown hair

Purple icon of legs sparkling to represent how European Wax Center Brightening Ingrown Hair Serum makes the skin look brighter

agree the product makes skin look brighter

*Based on questionnaire response from 32 participants after using the product twice a day over a 4-week product use.

So, what actually causes skin discoloration? 

One of the common issues new guests ask our Wax Specialists about is skin discoloration. Things like shaving can cause small cuts in the skin, which then produces pigment, which accounts for the dark spots that can show up on any area you shave, but especially your underarms and bikini area. 

Any trauma to the skin, like that from acne or deep ingrown hairs, can also cause hyperpigmentation. 

Other factors—like sun exposure, aging, certain medications, hormonal changes and people who have darker skin tones—increases the likelihood of hyperpigmentation. 

Are there any specific parts of the body that are more prone to discoloration?

Exposure to the sun compounds the effects of hyperpigmentation. Of course, levels of sun exposure can be different for everyone. For example, if you're spending your summer in a bikini on the beach, you might experience skin discoloration in places like your bikini line and underarms, whereas someone who spends more time indoors would not. 

But generally, common places for discoloration include the upper lip, cheeks, arms and chest. 


Headshot of Stacie Harding, European Wax Center Field Trainer

"Not only does the IGHS Brightening prevent ingrown hair in my underarms, but this has become my go-to partner product to use alongside our Aloe Deodorant. 

I feel confident when I lift my arms because I'm not as worried about discoloration or bumps."

—Stacie Harding

Field Trainer

Is there anything I can do to prevent skin discoloration?

While there's no way to prevent skin discoloration 100%, there are things you can do that act as preventative measures. 
  • If you're noticing skin discoloration on your face, wearing a hat with a wide brim (especially if you're outdoors during the peak hours of 10 am - 2 pm) can help

  • Use a broad-spectrum SPF if you plan on going outside. Our Aloe Daily Sunscreen is an absolute powerhouse of a product: not only does it protect from both UV-A and UV-B rays with an SPF of 30, it also does something that no other sunscreen on the market does: it helps visibly reduce the appearance of hair in between waxes. 

  • Things like ingrown hairs and improper hair removal techniques (that can lead to skin infections) can damage your skin enough to cause discoloration. By establishing a wax routine with our professional Wax Specialists, and using post-wax aftercare designed specifically for waxed skin, you can keep your skin looking clearer and brighter. 
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Exfoliate and keep skin bump-free between waxes with our secret weapon in skin care. 


Improve the appearance of spots and help brighten dull skin while treating and preventing ingrown hairs between waxes.

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Reveal your most radiant skin at European Wax Center, where our waxing services and experts will have you feeling like your most confident self.

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New guests can choose from a bikini line, underarm, nose, ear, brows, or upper, middle or lower back wax. Get 50% off if you choose a Brazilian wax, full bikini wax or full back wax.