Market Leader in Beauty and Waxing Services

We never just wax—we reveal beautiful skin. Through our services, process and products, our guests walk in and strut out, solidifying us as the brand of choice.

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    Revealing Success

  • Why EWC

  • Top 20 Franchise

  • 2024 Cosmopolitan Award

  • Great Place to Work

  • 1000th Center Opening

European Wax named one of the Top 20 fastest-growing franchises of 2024 by Entrepreneur

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European Wax Center EWC TREAT® Brightening Ingrown Hair Wipes WINS 2024 Cosmopolitan Holy Grail Beauty Award

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European Wax Center Earns 2024 Great Place to Work Certification™ For A Consecutive Year

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European Wax Center Announces 1000th Center Opening

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Where Business Meets Beautiful Skin®

Franchisee economics, an exceptional business model and a loyal customer base: the numbers speak for themselves.

  • Million Services Performed (2023)

    Million Services Performed (2023)

  • Centers Open

    Centers Open

  • Multi-Unit Franchisees

    Multi-Unit Franchisees

  • Year Over Year Growth

    Year Over Year Growth

  • Of Visitors Who are Repeat Customers

    Of Visitors Who are Repeat Customers

  • Have Been Guest for 3 Years or More

    Have Been Guest for 3 Years or More

Why European Wax Center

As the leader in the beauty and waxing service category, every guest who leaves EWC doesn't just walk out—they strut out.

By providing excellent service while building an emotional connection with our guests, EWC delivers unapologetic confidence and solidifies us as the guest’s brand of choice.

European Wax Center is the largest business in a fast growing, highly fragmented market.

What’s truly remarkable is that European Wax Center’s growth within the market has outgrown the growth of the market itself. And we don’t plan on slowing down anytime soon.

European Wax Center has been in business since 2004 and has been franchising for over 13 years.
  • 2004: Brothers David & Joshua Coba opened the first EWC in Fort Lauderdale, FL
  • 2007: With 4 successful centers, EWC opened a corporate headquarters in Hallandale Beach, FL
  • 2008: EWC expanded nationally with their first franchise location
  • 2010: EWC Merrick becomes the first center to make $1 million in their first year of business
  • 2015: The 500th center was opened
  • 2016: EWC launched their Strut 365 product portfolio, extending EWC to an everyday experience for guests
  • 2018: General Atlantic invested in EWC in 2018, hiring David Berg as CEO to drive the next phase of growth
  • 2019: EWC merges Florida and New York headquarters to a single Worldwide Headquarters in Plano, TX
  • 2020: The 800th center was opened; new cloud-based POS system rolled out to entire network
  • 2021: New mobile app launched; new and expanded EWC product portfolio for pre- and post-wax skin care launched

A strong values-driven business model.

At EWC, we’re proud of:

  • Our devotion to genuine relationships
  • Our dynamic team energy and family spirit
  • Our unwavering belief in the impossible
  • Our unrestrained passion and determination
  • Our relentless commitment to excellence


Our core values are:

  • We care about each other
  • We do the right thing
  • We delight our guests
  • We have fun while being awesome

Our services, products and market are category differentiators and are only found at EWC.

EXCLUSIVE COMFORT WAX®
In our relentless commitment to excellence, we carefully source our natural wax from Europe to ensure gentle removal of hair for a virtually painless experience.

UNIQUE 4 STEPS TO GORGEOUS® PROCESS
To reveal beautiful skin, each Wax Specialist preps, pampers, and protects each guest’s skin for the most comfortable visit possible. The result? Smooth, touchable skin that leaves guests feeling unapologetically confident!

EWC PRODUCT LINE
Our exclusive new line launched in April of 2021, and it is bursting with benefits to treat bumps and breakouts, slow hair regrowth and groom bolder brows. With everything you need for pre- and post-wax care, building your “between” routine is Easy as EWC™️. 

The line of thirty products was formulated to amplify a personal routine that helps guests get to the bottom of their individual skin care concerns and needs: ingrown hairs, skin irritation and regrowth are all addressed. This line of at-home products enhances your personal care routine and promotes self-confidence.

We offer ongoing, comprehensive and results-driven support for our franchisees.

We succeed when you do. That's why, at a corporate level, our work is never done. We strive to be better every day in order to help our franchisees maximize their business.  

Comprehensive ongoing training and support

  • Over 40 training sessions, including online and in-field delivery
  • Online community for sharing best practices
  • Franchisee onboarding and grand opening launch support
  • Dedicated corporate support including Franchise Business Consultants
  • National conference and regional meetings with multiple learning sessions


Results driven marketing programs

  • Performance marketing delivers profitable new guest growth to centers
  • Nationally-placed brand building and acquisition media drives local traffic
  • Over 35 pre-approved local programs including Grand Opening Marketing
  • Award-winning advertising that makes an emotional connection with guests


Site selection and buildout support

  • Real estate development support to ensure a smooth site selection and buildout process
  • National preferred vendor network

European Wax Center is recognized by the beauty and franchise industries as an award-winning market leader.

Product Awards

  • SheFinds Beauty Awards 2021: TREAT Ingrown Hair Wipes
  • New Beauty Beauty Awards: 2020 Best Gradual Self Tanner for Glow It Gradual Glow Body Lotion
  • New Beauty Magazine: 2019 Best Innovation for Mask Me
  • Cosmopolitan: 2019 Cosmo Ski Award for Glow It Gradual Glow Body Lotion
  • Refinery29: 2019 Beauty Innovator Award for Glow It Gradual Glow Body Lotion


Brand Awards

  • Entrepreneur Magazine: 2021 Best of the Best Franchise | 2021 Top Growth Franchise
  • Entrepreneur Magazine Franchise 500: 2021 1st for Body Waxing | 49th Overall
  • Entrepreneur Magazine Franchise 500: 2020 1st for Body Waxing | 56th Overall
  • Shorty Award: 2019 Best Influencer & Celebrity Instagram Campaign for Strut Society
  • Franchise Update Media – Franchise Innovation Awards: 2019 Cause
  • Marketing Champion for Ax The Pink Tax
  • Franchise Update Media – Franchise Innovation Awards: 2019 Marketing
  • Leader of the Year Award for European Wax Center
  • Clio Fashion & Beauty Award: 2018 Mass Integrated Campaign for Ax The Pink Tax
  • Hispanic Public Relations Association Nation Bravo Award: 2018 Beauty
  • Campaign Of The Year for European Wax Center
  • Shorty Award: 2018 Bronze for Social Good Campaign Category for Ax The Pink Tax

How It Works

Let's work together to complete the multi-phased process starting with our interest form below.

  • Submit an Interest Form

    Submit an Interest Form


    Welcome to European Wax Center! Once your license is awarded, we will schedule you for franchise training, starting your journey with the brand.

  • Discovery

    Discovery


    Throughout the discovery phase, we will set up conversations with our corporate team and current franchisees to better acquaint you with the brand. 

  • Qualification

    Qualification


    As we continue to work together, the qualification process will include both a financial review and background screening.

  • Interview

    Interview


    These interviews will be conducted with senior members of our leadership team to get a deeper understanding of your business and development plan.

  • License Awarded

    License Awarded


    Welcome to European Wax Center! Once your license is awarded, we will schedule you for franchise training, starting your journey with the brand.

Frequently Asked Questions

How should I be prepared to invest upfront?

The initial investment generally ranges from $358,485 to $571,840 based on the 2021 FDD. The actual investment may depend on a number of factors, including the region in which you are looking to develop.

What is the royalty fee?

6% gross sales.

What is the marketing contribution?

3% of gross sales.

Can I own more than one EWC location?

Of course! In fact, approximately 2/3 of our current franchisees are multi-unit operators.

Where can I find more information?

If you fill out the contact form below we will be happy to contact you and answer any questions that you may have. And typically, after you have completed and submitted your application and prior to meeting a company representative, you will be given a Franchise Disclosure Document (FDD). The FDD will contain:

  • Franchisor’s Financial Statements
  • A copy of the Franchise Agreement
  • A list of existing Franchisees to contact
  • Initial Franchise Fees
  • A copy of the Multi-Unit Development Agreement

What is the average center footprint?

We recommend 1,400-1,600 square feet depending on your market and available real estate.

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