Market Leader in Beauty and Waxing Services
We never just wax—we reveal beautiful skin. Through our services, process and products, our guests walk in and strut out, solidifying us as the brand of choice.
Revealing Success
- Why EWC
- Top 20 Franchise
- 2024 Cosmopolitan Award
- Great Place to Work
- 1000 Center Opening
EUROPEAN WAX CENTER NAMED ONE OF THE TOP 20 FASTEST-GROWING FRANCHISES OF 2024 BY ENTREPRENEUR
PLANO, Texas, April 4, 2024 /PRNewswire/ -- European Wax Center (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to be recognized by Entrepreneur for a consecutive year as one of the Fastest-Growing Franchises. European Wax Center ranked at #19, up from last year's ranking at #30. Entrepreneur's Fastest Growing Franchises is one of Entrepreneur's most popular rankings with franchise buyers eagerly anticipating the unveiling of the best brands in franchising. European Wax Center will be highlighted in the March/April issue of Entrepreneur magazine and on Entrepreneur.com.
European Wax Center (PRNewsfoto/European Wax Center)
European Wax Center experienced another strong year of growth in 2023. The brand grew to a total of 1,044 centers representing a 10.6% increase from 2022. All of the new centers were opened by existing operators, demonstrating continued demand from franchisees. The network generated $955 million in sales, up 6.3% from the prior year, underscoring continuous guest brand loyalty and commitment to their waxing routines.
"It's an honor to be recognized as one of the fastest growing franchises by Entrepreneur," said David Willis, Chief Executive Officer of European Wax Center. "2024 is the 20th anniversary of the European Wax Center brand, and we are confident in our model and expect to deliver another year of top and bottom-line growth thanks to our franchisees and their amazing associates, committed core guests and strong development pipeline. We look forward to expanding our leadership position in out-of-home waxing and providing a best-in-class experience."
The Fastest-Growing Franchises ranking system is based on information submitted to Entrepreneur for its annual Franchise 500® and is part of the brand's continuing effort to best understand and evaluate the ever-changing franchise marketplace. The ranking appears in the March/April 2024 issue of Entrepreneur. Franchise companies are ranked based on their net U.S. and Canada franchise unit growth from July 2022 to July 2023 as verified by Entrepreneur magazine, with ties broken based on percentage growth.
To view European Wax Center in the 2024 Fastest-Growing Franchises list, pick up the March/April issue of Entrepreneur magazine, available on newsstands now, or visit https://www.entrepreneur.com/franchises/fastestgrowing. To find a European Wax Center near you, go to waxcenter.com.
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which now includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.
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SOURCE European Wax Center
Carolanne Coviello, Creative Media Marketing, carolanne@cmmpr.com, 212.979.8884 ext 209
European Wax Center EWC TREAT® Brightening Ingrown Hair Wipes WINS 2024 Cosmopolitan Holy Grail Beauty Award
May 15, 2024
PLANO, Texas, May 15, 2024 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to announce its 2024 Cosmopolitan Holy Grail Beauty Award win. Cosmopolitan editors and experts have recognized the EWC TREAT® Brightening Ingrown Hair Wipes as the winner of the "Best Treatment for Ingrowns" category which will be featured in Cosmopolitan's May print issue, on stands May 6, 2024, as well as online on Cosmopolitan.com.
European Wax Center (PRNewsfoto/European Wax Center)
EWC TREAT® Brightening Ingrown Hair Wipes combine two best-selling EWC products – Brightening Ingrown Hair Serum and Ingrown Hair Wipes – to help prevent ingrown hairs and correct dark spots. Vitamin C, azelaic acid, kojic acid, and lactic acid work to even skin tone and improve the appearance of dark spots, while glycolic and salicylic acid treat and help prevent ingrown hairs, bumps, and breakouts. The dermatologist-tested Brightening Ingrown Hair Wipes are effective in both pre and post hair removal to provide a bump-free solution. A fan favorite from the EWC TREAT® collection, the EWC TREAT® Brightening Ingrown Hair Wipes can be used daily on all areas of the body.
"At our core, European Wax Center is committed to providing guests with services and products that create and sustain a best-in-class waxing regime. We are honored to receive the coveted Cosmopolitan Holy Grail Beauty Award for our EWC TREAT® Brightening Ingrown Hair Wipes," said Andrea Wasserman, Chief Commercial Officer of European Wax Center. "Our product and innovation team are at the forefront of consumer trends, and we pride ourselves in offering products which are loved by customers and recognized by media. This accolade is in good company with many others that acknowledge the EWC TREAT® collection as best-in-class."
The Cosmopolitan Holy Grail Beauty Awards recognize top-of-the-line beauty products assessed by its team of expert editors. This year, the list features 217 beauty products, tools and treatments as a result of months of researching, testing, swatching, and sampling across makeup, skincare and haircare categories.
European Wax Center's EWC TREAT® Brightening Ingrown Hair Wipes retail for $34.50 and are available for purchase at all European Wax Center locations as well as through waxcenter.com.
About European Wax Center
European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which now includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.
About Cosmopolitan Holy Grail Beauty Awards
Beauty-obsessed Cosmopolitan staffers tested top-of-the-line beauty products over eight weeks and evaluated them on efficacy, ease of use, value, and innovation. After consulting beauty, fashion, health, sex, and trends experts for insights, second opinions, and analysis, the Cosmopolitan team came up with an award list. From skincare to professional treatments, the list is a compilation of the team's 217 beauty holy grails.
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SOURCE European Wax Center
Carolanne Coviello, Creative Media Marketing, carolanne@cmmpr.com, 212.979.8884 ext 209
European Wax Center Earns 2024 Great Place to Work Certification™ For A Consecutive Year
PLANO, Texas, April 22, 2024 /PRNewswire/ -- European Wax Center (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to be Certified™ by Great Place To Work® for the second year in a row. The prestigious award is based on the sentiment of current associates and their experience working at European Wax Center.
European Wax Center (PRNewsfoto/European Wax Center)
Great Place to Work is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. This year, 92% of European Wax Center corporate associates said it's a great place to work – 35% points higher than the average U.S. company. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight our Guests, and We Have Fun While Being Awesome – European Wax Center continues to provide a 360-degree guest and associate experience.
"One of the key reasons why European Wax Center continues to lead in the franchisor and out-of-home waxing category year after year is because of our highly talented and motivated associates," said David Willis, Chief Executive Officer of European Wax Center. "As we celebrate the company's 20th anniversary this year, we're proud to look back on the culture we've built that prioritizes and celebrates our associates. We are honored that those efforts have been recognized by Great Place To Work® for the second year in a row."
European Wax Center's total rewards package allows associates to maximize their potential every day. The company also prioritizes mentorship in the workplace and encourages all associates to have open conversations about career aspirations and goals.
In addition to core offerings, like healthcare benefits, paid parental leave and paid holidays, European Wax Center cultivates an environment where everyone is welcomed, valued, and included through complementary programming such as:
The Diversity, Equity, and Inclusion (DE&I) Council: Committed to fostering a diverse, equitable, and inclusive environment that values and embraces the different ethnicities, races, cultures, ages, abilities, gender identities, and systems of belief that comprise the European Wax Center workforce. Grounded in the company's values, the council's goal helps ensure EWC creates awareness, community, and safe spaces for all associates. The council is led by the Director of Diversity, Equity and Inclusion (DEI), whose role is to bring DEI efforts to life and weave DEI strategies into the overarching business strategy.
The Fun Committee: A group of cross-functional associates that plans different events and activities throughout the year via weekly corporate forums, virtual happy hours, and quarterly Town Halls to give associates an opportunity to connect beyond their day-to-day tasks.
To support a healthy work/life balance, European Wax Center promotes a remote-first workplace and offers Flexible Fridays, a Wellness/Mental Health and Volunteer Paid Day Off and a monthly remote stipend. Individual Development Plans (IDPs) are in place to further motivate associates, in addition to a monetary learning and development stipend. To learn more about European Wax Center's careers & workplace, please visit: https://waxcenter.com.
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which now includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.
About Great Place to Work Certification™
Great Place To Work® Certification™ is the most definitive "employer-of-choice" recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.
About Great Place To Work®
As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.
Learn more at greatplacetowork.com and follow Great Place To Work on LinkedIn, Twitter, Facebook and Instagram.
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SOURCE European Wax Center
Carolanne Coviello, Creative Media Marketing, carolanne@cmmpr.com, 212.979.8884 ext 209
EUROPEAN WAX CENTER ANNOUNCES 1,000TH CENTER OPENING
Following strong Q1 net new center growth of 11.9% across 45 states, European Wax Center will celebrate the opening of its 1,000th center on July 18th, 2023 in Louisville, Kentucky
PLANO, Texas, July 13, 2023 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to celebrate the milestone opening of its 1,000th center in Louisville, Kentucky - Fern Creek on July 18, 2023. Located at 7714 Bardstown Road, Suite 105, in Louisville, KY 40291, this location marks the 5th center for European Wax Center franchisee Mark Mick. European Wax Center's executive leadership team, led by CEO David Berg, will host the official ribbon cutting. Members of the local community will also be joining in the celebration, with 13 local business vendors confirmed to be on-site, in addition to special celebrity guest, actress, American country music singer, New York Times Best Selling author, and host of hit podcast "Whine Down with Jana Kramer," Jana Kramer, who will help mark this momentous occasion.
European Wax Center, Inc. (PRNewsfoto/European Wax Center)
"Opening our 1000th center is an incredible milestone for European Wax Center, and is a direct reflection of our best-in-class franchise business model and our goal of delivering an unparalleled experience for both guests and associates," said David Berg, CEO of European Wax Center. "We are deeply grateful to our dedicated team, passionate franchise partners, and loyal guests who have propelled us toward this achievement. Since 2004, we've built a leading personal care brand that revolutionized out-of-home hair removal, and we look forward to continuing to expand our footprint as we work towards our goal of delivering at least 3,000 European Wax Centers over the long-term."
"As a long-time resident of Louisville and a European Wax Center franchisee since 2014, opening the 1,000th center is a very special and emotional occasion for me," said Mark Mick, European Wax Center franchisee. "While many businesses were forced to close doors during the COVID-19 pandemic, I was able to expand with four new centers throughout the Louisville, Kentucky and Jeffersonville, Indiana areas. My history with the company is proof that this concept can thrive in big cities and smaller markets alike because waxing at European Wax Center truly is for every body."
To support this milestone opening, Mr. Mick is proud to make a donation to Family Scholar House, a Louisville, Kentucky-based nonprofit organization whose mission is to end the cycle of poverty and transform the community by empowering families and youth to succeed in education and achieve life-long self-sufficiency. Director of Community Engagement Deja Jackson will accept the donation at the ribbon cutting ceremony. In addition, local businesses, including Amore Skincare, Clean Eatz, Focus Rehab, Island Tan, Medspa 810, Neora, Sugar Fiends Cookie Company, Taylor Lee Comfort, The Zen Zone, Touchstone Jewelry, Travel by Tara, Weight Within, 502 and 812 Hemp will be partnering with European Wax Center to offer discounted and customized services between 2:30 and 4:30 pm CT.
European Wax Center is grateful to the associates and guests who have supported the company since its beginning. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight our Guests, and We Have Fun While Being Awesome – European Wax Center will continue to deliver an unparalleled 360-degree guest and associate experience while dominating the out-of-home waxing industry with even more locations nationwide in the months and years to come.
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 22 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. In 2022 its network of 944 centers in 45 states generated sales of nearly $900 million. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.
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SOURCE European Wax Center
Contact Information: Carolanne Coviello, Creative Media Marketing, ewc@cmmpr.com, 212.979.8884
Where Business Meets Beautiful Skin®
Franchisee economics, an exceptional business model and a loyal customer base: the numbers speak for themselves.
Million Services Performed
(2023)
Centers Open
Multi-Unit Franchisees
Year Over Year Growth
Of Visitors Who are Repeat
Customers
Have Been Guests for 3 Years
or More
Why European Wax Center
As the leader in the beauty and waxing service category, every guest who leaves EWC doesn't just walk out—they strut out.
By providing excellent service while building an emotional connection with our guests, EWC delivers unapologetic confidence and solidifies us as the guest’s brand of choice.
European Wax Center is the largest business in a fast growing, highly fragmented market.
What’s truly remarkable is that European Wax Center’s growth within the market has outgrown the growth of the market itself. And we don’t plan on slowing down anytime soon.
European Wax Center has been in business since 2004 and has been franchising for over 13 years.
- 2004: Brothers David & Joshua Coba opened the first EWC in Fort Lauderdale, FL
- 2007: With 4 successful centers, EWC opened a corporate headquarters in Hallandale Beach, FL
- 2008: EWC expanded nationally with their first franchise location
- 2010: EWC Merrick becomes the first center to make $1 million in their first year of business
- 2015: The 500th center was opened
- 2016: EWC launched their Strut 365 product portfolio, extending EWC to an everyday experience for guests
- 2018: General Atlantic invested in EWC in 2018, hiring David Berg as CEO to drive the next phase of growth
- 2019: EWC merges Florida and New York headquarters to a single Worldwide Headquarters in Plano, TX
- 2020: The 800th center was opened; new cloud-based POS system rolled out to entire network
- 2021: New mobile app launched; new and expanded EWC product portfolio for pre- and post-wax skin care launched
A strong values-driven business model.
At EWC, we’re proud of:
- Our devotion to genuine relationships
- Our dynamic team energy and family spirit
- Our unwavering belief in the impossible
- Our unrestrained passion and determination
- Our relentless commitment to excellence
Our core values are:
- We care about each other
- We do the right thing
- We delight our guests
- We have fun while being awesome
Our services, products and market are category differentiators and are only found at EWC.
EXCLUSIVE COMFORT WAX®
In our relentless commitment to excellence, we carefully source our natural wax from Europe to ensure gentle removal of hair for a virtually painless experience.
UNIQUE 4 STEPS TO GORGEOUS® PROCESS
To reveal beautiful skin, each Wax Specialist preps, pampers, and protects each guest’s skin for the most comfortable visit possible. The result? Smooth, touchable skin that leaves guests feeling unapologetically confident!
EWC PRODUCT LINE
Our exclusive new line launched in April of 2021, and it is bursting with benefits to treat bumps and breakouts, slow hair regrowth and groom bolder brows. With everything you need for pre- and post-wax care, building your “between” routine is Easy as EWC™️.
The line of thirty products was formulated to amplify a personal routine that helps guests get to the bottom of their individual skin care concerns and needs: ingrown hairs, skin irritation and regrowth are all addressed. This line of at-home products enhances your personal care routine and promotes self-confidence.
We offer ongoing, comprehensive and results-driven support for our franchisees.
We succeed when you do. That's why, at a corporate level, our work is never done. We strive to be better every day in order to help our franchisees maximize their business.
Comprehensive ongoing training and support
- Over 40 training sessions, including online and in-field delivery
- Online community for sharing best practices
- Franchisee onboarding and grand opening launch support
- Dedicated corporate support including Franchise Business Consultants
- National conference and regional meetings with multiple learning sessions
Results driven marketing programs
- Performance marketing delivers profitable new guest growth to centers
- Nationally-placed brand building and acquisition media drives local traffic
- Over 35 pre-approved local programs including Grand Opening Marketing
- Award-winning advertising that makes an emotional connection with guests
Site selection and buildout support
- Real estate development support to ensure a smooth site selection and buildout process
- National preferred vendor network
European Wax Center is recognized by the beauty and franchise industries as an award-winning market leader.
Product Awards
- SheFinds Beauty Awards 2021: TREAT Ingrown Hair Wipes
- New Beauty Beauty Awards: 2020 Best Gradual Self Tanner for Glow It Gradual Glow Body Lotion
- New Beauty Magazine: 2019 Best Innovation for Mask Me
- Cosmopolitan: 2019 Cosmo Ski Award for Glow It Gradual Glow Body Lotion
- Refinery29: 2019 Beauty Innovator Award for Glow It Gradual Glow Body Lotion
Brand Awards
- Entrepreneur Magazine: 2021 Best of the Best Franchise | 2021 Top Growth Franchise
- Entrepreneur Magazine Franchise 500: 2021 1st for Body Waxing | 49th Overall
- Entrepreneur Magazine Franchise 500: 2020 1st for Body Waxing | 56th Overall
- Shorty Award: 2019 Best Influencer & Celebrity Instagram Campaign for Strut Society
- Franchise Update Media – Franchise Innovation Awards: 2019 Cause
- Marketing Champion for Ax The Pink Tax
- Franchise Update Media – Franchise Innovation Awards: 2019 Marketing
- Leader of the Year Award for European Wax Center
- Clio Fashion & Beauty Award: 2018 Mass Integrated Campaign for Ax The Pink Tax
- Hispanic Public Relations Association Nation Bravo Award: 2018 Beauty
- Campaign Of The Year for European Wax Center
- Shorty Award: 2018 Bronze for Social Good Campaign Category for Ax The Pink Tax
How It Works
Let's work together to complete the multi-phased process starting with our interest form below.
- Submit anInterest Form
- Discovery
- Qualification
- Interview
- License Awarded
Our interest form is eight easy questions to help us get to know you. Shortly after being filled out, a member of the EWC franchise team will contact you.
Throughout the discovery phase, we will set up conversations with our corporate team and current franchisees to better acquaint you with the brand.
As we continue to work together, the qualification process will include both a financial review and background screening.
These interviews will be conducted with senior members of our leadership team to get a deeper understanding of your business and development plan.
Welcome to European Wax Center! Once your license is awarded, we will schedule you for franchise training, starting your journey with the brand.
Frequently Asked Questions
How should I be prepared to invest upfront?
The initial investment generally ranges from $358,485 to $571,840 based on the 2021 FDD. The actual investment may depend on a number of factors, including the region in which you are looking to develop.
What is the royalty fee?
6% gross sales.
What is the marketing contribution?
3% of gross sales.
Can I own more than one EWC location?
Of course! In fact, approximately 2/3 of our current franchisees are multi-unit operators.
Where can I find more information?
If you fill out the contact form below we will be happy to contact you and answer any questions that you may have. And typically, after you have completed and submitted your application and prior to meeting a company representative, you will be given a Franchise Disclosure Document (FDD). The FDD will contain:
- Franchisor’s Financial Statements
- A copy of the Franchise Agreement
- A list of existing Franchisees to contact
- Initial Franchise Fees
- A copy of the Multi-Unit Development Agreement
What is the average center footprint?
We recommend 1,400-1,600 square feet depending on your market and available real estate.